Content Marketing Strategist
75k - 120k USD
On-site
Full Time
#Marketing
#Content Strategy
#Content Marketing
#Project Management
#Google Analytics
#HubSpot
#Video Production
#Content
#Storytelling
Netradyne harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem. We are a leader in fleet safety solutions. With growth exceeding 4x year over year, our solution is quickly being recognized as a significant disruptive technology. Our team is growing, and we need forward-thinking, uncompromising, competitive team members to continue to facilitate our growth.
POSITION SUMMARY:
The Content Marketing Strategist at Netradyne will be responsible for developing and executing a comprehensive content strategy that aligns with the customer journey for key personas. This role involves identifying content gaps, managing cross-departmental collaboration, and coordinating with agencies to produce a diverse range of marketing content, including video and collateral. Additionally, the strategist will ensure that content is easily discoverable by the sales team within internal systems.
ESSENTIAL FUNCTIONS:
Content Strategy Development:
- Develop and implement a content marketing strategy that aligns with the customer journey and supports Netradyne’s overall business goals.
- Identify key personas and map out their journey to understand their needs and preferences at each stage.
- Conduct content audits to identify gaps and opportunities for content enhancement.
Content Planning and Creation:
- Collaborate with various departments, including Sales, Product, and Customer Service, to ensure content aligns with their objectives and meets customer needs.
- Work with external agencies and freelancers to produce high-quality content, including articles, videos, infographics, and promotional materials.
- Develop content calendars and ensure timely delivery of content projects.
Cross-Functional Collaboration:
- Coordinate with internal teams to gather insights and data that inform content creation and optimization.
- Facilitate regular meetings and communication with stakeholders to ensure alignment on content initiatives.
- Serve as a liaison between creative teams and marketing to ensure brand consistency and message alignment.
Content Accessibility and Discoverability:
- Ensure that all content is organized and accessible within internal systems, making it easily discoverable by the sales team.
- Develop and maintain a content repository or library that is user-friendly and regularly updated.
- Provide training and support to sales and other departments on how to access and utilize content effectively.
Content Performance and Optimization:
- Monitor and analyze content performance using analytics tools to track engagement, conversion, and ROI.
- Use data-driven insights to optimize existing content and inform future content strategies.
- Continuously test and refine content strategies to improve effectiveness and reach.
Content Innovation:
- Stay up-to-date with industry trends and best practices to ensure content remains relevant and engaging.
- Explore new content formats and channels to expand reach and engagement with target audiences.
- Encourage innovative storytelling techniques to enhance brand messaging and audience connection.
QUALIFICATIONS:
- 3+ years of experience in content marketing, strategy, or related roles.
- Strong understanding of content marketing principles and the customer journey.
- Proven experience in managing content projects across multiple channels, including digital, print, and video.
- Excellent project management and organizational skills.
- Exceptional written and verbal communication skills.
- Proficiency with content management systems and analytics tools (e.g., Google Analytics, HubSpot).
- Experience with systems that enhance content discoverability and accessibility.
- Ability to work collaboratively across departments and with external partners.
- Creative thinker with a passion for storytelling and innovation.
EDUCATION:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Compensation Package: $75,000 - $120,000 + Eligibility for yearly bonus + Company Equity
Perks of being a Netradyne employee:
- Company Paid Health Care, Dental, and Vision Coverage for you and most of your dependents
- Generous PTO and Sick Leave
- 401(K) with generous company match
- Disability, Life Insurance and Ancillary Benefits
- And much more!
We are committed to an inclusive and diverse team. Netradyne is an equal-opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.
If there is a match between your experiences/skills and the Company's needs, we will contact you directly.
Netradyne is an equal-opportunity employer.
Applicants only - Recruiting agencies do not contact.
Recruitment Fraud Alert!
There has been an increase in fraud that targets job seekers. Scammers may present themselves to job seekers as Netradyne employees or recruiters. Please be aware that Netradyne does not request sensitive personal data from applicants via text/instant message or any unsecured method; does not promise any advance payment for work equipment set-up and does not use recruitment or job-sourcing agencies that charge candidates an advance fee of any kind. Official communication about your application will only come from emails ending in ‘@netradyne.com’ or ‘@us-greenhouse-mail.io’.
Please review and apply to our available job openings at Netradyne.com/company/careers. For more information on avoiding and reporting scams, please visit the Federal Trade Commission's job scams website.
