Content Marketing Specialist at Pathstream

At Pathstream, we believe that every organization holds significant untapped economic and human potential within its frontline workforce. We are dedicated to transforming how frontline employees and managers excel in their careers. By partnering with companies to evolve their teams from task-oriented roles to strategic contributors, we improve productivity, boost retention, and elevate the quality of the customer experience. We are currently seeking a creative and driven Content Marketing Specialist to join our team on a full-time, remote basis to help us grow our brand reach and maintain our online reputation.

Key outcomes

• Develop and execute a robust social media strategy across platforms like LinkedIn, TikTok, Instagram, Twitter, and Facebook to engage our B2B and B2B2C audiences.
• Collaborate with our marketing team to build a content calendar featuring blog posts, success stories, and promotional materials that remain consistent with our brand voice.
• Manage our online reputation by monitoring review platforms such as Trustpilot and proactively engaging with our community.
• Analyze performance metrics across social media and review channels to provide actionable insights during weekly marketing meetings.
• Ensure all produced content is optimized for search and user experience while maintaining high standards of quality and detail.

Requirements

• Proven experience in social media management, copywriting, and content creation specifically for B2B audiences.
• Strong proficiency with content management systems, social media platforms, and data analytics tools.
• Exceptional writing and editing capabilities with a meticulous eye for detail.
• A strategic mindset with the ability to generate innovative ideas and work collaboratively across departments.
• Professional fluency in English.

Preferred qualifications

• Familiarity with design platforms and the ability to apply design best practices to create visual content or modify existing templates.

Compensation

We offer a competitive salary based on your location and experience:

• Zone 1: $85,000 to $110,000
• Zone 2: $70,000 to $95,000
• Zone 3: $67,000 to $90,000

Our benefits package includes 100% employer-paid medical, dental, and vision insurance for employees, along with 50% coverage for dependents. We also provide a 401k plan, life insurance, an employee assistance program, and an annual professional development budget. As a remote-first organization, we support your work with a company-provided laptop and access to wellbeing resources.

How to apply

If you are a mission-driven professional who thrives in a fast-paced environment, we would love to hear from you. Please submit your application to be considered for this role, and we look forward to reviewing your background and experience.