Content Marketing Specialist at Higharc

Higharc is a VC-backed technology company that is changing how new homes are designed and built. Join a founding team who’ve shipped products for Autodesk, Electronic Arts, Nike, and Apple.

We're in search of a driven and versatile individual who thrives on transforming ideas into impactful content and experiences that resonate across multiple channels. 

As a key contributor to our digital presence with homebuilders, you will help bring our product and brand to life through compelling content, optimized for both engagement and search engine visibility. Your expertise in translating business goals into captivating campaigns and content that not only engage our audience, but also drive measurable impact. If you're excited about our mission of building better homes and communities, we want to hear from you!

What You’ll Do:

Content Development and Campaigns

• Produce and distribute a wide range of content assets, including blogs, white papers, social ads, animations, and more, to effectively communicate our brand and value proposition.
• Execute content campaigns that repurpose existing assets into multiple formats to extend our reach across channels or for larger initiatives.
• Drive and manage the end-to-end content production process with creative briefs.
• Build scalable playbooks for how we execute various content marketing programs.
• Map and build out content for various stages of the funnel.

Email Marketing

• Develop and grow our email marketing program. Own our nurture campaigns for different personas or lead stages (new leads, nurturing, customers).
• Drip Campaigns: Implement automation where possible to trigger emails based on user actions (e.g., downloading a playbook).

Social Media Management

• Manage and grow Higharc’s social media presence by via strategic content calendar to drive engagement through creative storytelling, ensuring consistent voice 
• Monitor performance metrics across all platforms to track KPIs, using insights to optimize content and increase visibility, while ensuring a consistent voice across all channels.

Website Optimization 

• Support execution of website content to drive user engagement, SEO performance, and conversion. Collaborate closely with external agencies to optimize user journeys, landing pages, and site performance.

Reporting and Analysis

• Analyze content performance across all channels and optimize ongoing campaigns.
• Stay up-to-date with trends and best practices in content and digital marketing. 

What You Bring:

• Minimum 5+ years of experience in marketing within B2B SaaS; experience in the construction or homebuilding industry is a huge plus.
• Portfolio of content marketing, with a strong emphasis on multi-channel campaign execution and website optimization.
• Demonstrated ability to manage the creative process, from ideation to execution.
• Great writing, editing, and storytelling skills with a knack to create content that engages and converts–but you don’t ship junk in the name of speed.
• Proven experience with Hubspot and social media platforms is required.
• Good design sense and taste. You can effectively communicate and execute on a creative vision and know what great design and marketing looks like. Ability to design in Figma, Canva, or Adobe is a huge plus. 
• Knowledge and track record of SEO best practices, tools (e.g. SEMrush, Jasper) and implementing on-page SEO strategies, including keyword research, metadata is ideal.
• Expertise in repurposing content and developing multichannel campaigns that drive engagement and conversion.

Who You Are:

• Passion for the construction and homebuilding industry.
• Natural problem solver who enjoys finding opportunities and driving impactful change.
• Excellent interpersonal skills and the ability to work effectively and collaborate.
• Enjoys the creative process and building great work through feedback and iteration.
• Sharp attention to detail.
• Structured and organized individual with strong ability to multitask.
• Ability to adapt quickly and work in a fast-paced environment.
• Analytical thinker with a knack for using data to drive decisions and optimizations.
• Comfort and working knowledge of AI tools is a big plus.
• Good sense of humor and ability to have fun.