Higharc
Content Marketing Specialist
Remote
Full Time
#Marketing
#Content Marketing
#SEO
#Social Media
#Email Marketing
#Website Optimization
#HubSpot
#Campaign Execution
#Storytelling
#Content Development
#Data Analysis
Higharc is looking for a Content Marketing Specialist
Full TimeSeniorRemoteMarketingContent MarketingSEOSocial MediaEmail MarketingWebsite OptimizationHubSpotCampaign ExecutionStorytellingContent DevelopmentData AnalysisEnglishRemote workFlexible hours401kMedical insuranceDental insurance
Higharc is a VC-backed startup revolutionizing the way new homes are designed and built. Our founding team has a history of shipping products for industry giants like Apple, Nike, Electronic Arts, and Autodesk, and we recently secured $53 million in Series B funding to continue our mission of transforming the construction industry.
Responsibilities
- Produce diverse content assets such as blogs, white papers, social ads, and animations to effectively communicate our brand value.
- Manage the end-to-end content production lifecycle, including the creation of creative briefs and scalable playbooks.
- Develop and oversee our email marketing strategy, including nurture tracks and automated drip campaigns.
- Grow our social media presence through a strategic content calendar and consistent storytelling.
- Collaborate with external partners to optimize our website for user engagement, conversion, and search engine performance.
- Analyze content performance metrics across all channels to refine ongoing campaigns and report on key results.
- Map out and create content tailored to various stages of the customer funnel.
Must-haves
- At least 5 years of marketing experience within the B2B SaaS space.
- A strong portfolio demonstrating expertise in multi-channel campaign execution and website optimization.
- Advanced proficiency with HubSpot and various social media management platforms.
- Exceptional writing, editing, and storytelling abilities with a focus on high-quality, conversion-driven content.
- A proven track record of managing the creative process from initial ideation to final execution.
- Strong analytical skills with the ability to use data to drive marketing decisions.
- Excellent organizational skills and the ability to thrive in a fast-paced, collaborative environment.
- Fluency in English.
Nice-to-haves
- Professional experience within the construction or homebuilding sectors.
- Design capabilities using tools such as Figma, Canva, or Adobe.
- Practical knowledge of SEO best practices and tools like SEMrush or Jasper.
- Familiarity with leveraging AI tools to support marketing workflows.
Benefits
- Full-time remote work with flexible hours to support a healthy work-life balance.
- Comprehensive medical, dental, and vision insurance coverage.
- 401k retirement plan.
- Short and long-term disability insurance.
- A stipend to help you set up your ideal home office.
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