Content Marketing Manager at Color

Color logo
Color

Content Marketing Manager

Remote

Contractor

#Marketing

#Content Creation

#Social Media

#SEO Tools

#Content Strategy

#Communication Skills

Color is looking for a Content Marketing Manager

Sign up to unlock quick summaries and profile fit assessments

Color is a health technology company that makes population-scale healthcare programs accessible, convenient, and cost-effective for everyone. We work with employers, labor unions, national health initiatives, governments, and public health institutions to provide the tools for preventive health and disease management, including cancer early detection, screening, and care management.
Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!

Color Health is looking for a Content Marketing Manager to help effectively communicate Color’s story by creating thoughtfully crafted content that supports our brand, demand, and communications efforts by pulling out subject matter expertise throughout our organization, and helping manage the process and flow of different pieces of content as they get created, approved, published.
As a core part of the marketing team, you’ll lead and participate in collaborative efforts with several cross-functional teams to conceptualize, produce, and execute content for web (blogs, newsletters), social, 3rd party syndication (op-eds, webinars, guides), and other channels to effectively communicate our value proposition, build brand awareness, and generate quality leads, all while maintaining a consistent and authentic voice across platforms. Through regular performance analysis and trend tracking, you’ll continuously refine our content strategy to maximize impact and maintain a consistent and authentic voice across all platforms.
The ideal candidate is highly skilled at finding unique story angles for our brand and demand efforts, and can translate technical/clinical capabilities into customer benefits. You’ll excel in this role if you’re a natural collaborator, able to balance multiple projects at once, and contribute new ideas. 

How You'll Contribute:
  • Get tuned into the Color brand story and stay on top of industry developments, news, and trends; strategically bring these two sides together to pitch and create timely, relevant, and ownable content.
  • Proactively connect with stakeholders in marketing, communications, and medical affairs to drive content projects to completion, managing all stages from ideation to creation, revision, approvals, publication, and promotion.
  • Contribute to ideation on new content for thought-leadership and demand programs, including blogs, case studies, reports, and guides, keeping messaging fresh and relevant.
  • Amplify content across social media to broaden the reach and impact of the content you’re producing, ensuring alignment with broader demand and brand goals.
  • Collaborate with the communications team on executive blog posts, bylines, and op-eds to further amplify Color’s thought leadership and reinforce a cohesive brand voice.
  • Support and execute webinar content by collaborating with subject matter experts to develop compelling, relevant webinar material that resonates with target audiences.
  • Act as a strategic content partner on cross-functional programs, working directly with activation and promotion teams to define objectives, set key performance indicators, align on handoff expectations, and meet deadlines.
  • Initiate, own, and manage thought leadership programs end-to-end, with deep collaboration and enthusiastic partnership across the company to bring forward Color’s unique point of view.
  • Strategically use SEO tools and data insights to guide content decisions, identify content gaps, and ensure alignment with search trends that can improve content visibility and drive demand.
  •  Develop and maintain a reporting cadence to measure the performance of content across platforms, making data-driven recommendations to optimize future content initiatives.
  • Maintain the integrity of our brand narrative through consistent voice, style, and tone in all writing and editing.


  • Our Ideal Candidate Will Have:
  • 8-10 years of experience in content creation, social media management, and content strategy with a portfolio showcasing a mix of social, digital, and long-form content.
  • Experience managing content for healthcare, digital health benefits, health tech, health-adjacent organizations or benefits decision makers is preferred
  • A track record of working independently and proactively, with a self-starter approach and the ability to take initiative in a fast-paced, evolving environment.
  • Proven experience in working across marketing and communications functions to support executive content needs, including op-eds, bylines, and thought-leadership blog posts.
  • Excellent written and verbal communication skills, with proven success in managing content calendars, timelines, and deadlines.
  • A collaborative mindset and flexibility to adapt to changing priorities, with strong problem-solving skills and the ability to manage multiple projects simultaneously.


  • Color is an equal opportunity and affirmative action employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process. 
    Color logo

    Color

    12 views

    0 applied

    Markets

    Healthcare Software
    Genetic Testing
    Visit Color
    Share this job
    Copy Permalink
    Open roles at Color
    Color logo
    Color

    Vice President Marketing

    us flag
    United States

    Hybrid

    Full Time

    #Sales Marketing

    #Marketing

    #B2B Marketing

    #Brand

    #Demand Generation

    #Content Strategy

    #Team Leadership

    Color logo
    Color

    Vice President of Marketing

    us flag
    United States

    Hybrid

    Full Time

    #Sales Marketing

    #Marketing

    #B2B Marketing

    #Brand

    #Demand Generation

    #Content Strategy

    #Team Leadership

    Color logo
    Color

    Product Designer II

    124k - 154k USD

    Remote

    Full Time

    #Design

    #Product Design

    #User Research

    #Design Systems

    #Mobile Design

    #Content Writing

    Color logo
    Color

    Content Manager

    62.4k - 104k USD

    Remote

    Full Time

    #Sales Marketing

    #Marketing

    #Copywriting

    #Content Strategy

    #Time Management

    #Problem Solving

    #Collaboration

    #Project Management

    #Brand

    #Content Creation

    #Editing

    #Research

    Color logo
    Color

    RVP, Large Employer Sales

    us flag
    United States

    160k - 210k USD

    Remote

    Full Time

    #Sales

    #Sales Management

    #Sales Strategy

    #Prospecting

    Discover similar jobs
    Newlawbusinessmodel logo
    Newlawbusinessmodel

    Marketing Manager

    Remote

    Full Time

    #Marketing

    #AI Tools

    #Data Analysis

    #Social Media

    #Campaign Management

    #Funnel Optimization

    #Content Strategy

    #Performance Marketing

    S
    Sui Foundation

    Senior Experiential Events Marketing Manager

    Remote

    Contractor

    #Marketing

    #Web3

    #Blockchain

    #Event Production

    #Project Management

    #Coordination

    #Creative

    #Budget Management

    #Operations

    #Collaboration

    #Stakeholder Management

    BAMKO logo
    BAMKO

    Graphic Designer

    Remote

    Full Time

    #Brand Marketing

    #Graphic Design

    #Adobe Illustrator

    #Adobe Photoshop

    #Adobe Acrobat

    #PowerPoint

    #Presentation Skills

    #Social Media

    Resumedia logo
    Resumedia

    Copywriter Translator

    Remote

    Contractor

    #Marketing

    #Copywriting

    #Translation

    #Editing

    #SEO

    #Content

    Markeeters.com logo
    Markeeters.com

    Brand & Social Media Marketer

    Remote

    Full Time

    #Social Media

    #Brand Marketing

    #Social Media Strategy

    #Content

    #Video Production

    #Video Editing

    #Community Management

    #Collaboration

    #Video

    #Analytics

    #Trend Analysis

    AireSpring logo
    AireSpring

    Marketing Events Coordinator

    Remote

    Full Time

    #Marketing

    #Trade Shows

    #Event Coordination

    #Event Planning

    #Vendor Management

    #Logistics

    #Project Management

    #Email Marketing

    #Social Media

    #Marketing Campaigns

    Komodo Health logo
    Komodo Health

    Account Executive AVP Sales Commercial

    140k - 180k USD

    Remote

    Full Time

    #Sales

    #Life Sciences

    #Healthcare

    #Salesforce

    #Sales Strategy

    #Business Development

    #PowerPoint

    #AI Tools

    #Strategic Thinking

    #Communication Skills

    B
    Botanic Tonics

    Social Media Strategist

    Remote

    Full Time

    #Social Media

    #Marketing

    #Community Management

    #Social Media Strategy

    #Content Creation

    #Social

    #Influencer Management

    #Community Engagement

    #Paid Social

    #Analytics

    #Video Editing

    #Strategy

    #Partnerships

    Fieldbuddy logo
    Fieldbuddy

    Video Editor

    nl flag
    Netherlands

    6k - 6k USD

    Remote

    Internship

    #Marketing

    #SaaS

    #Content Creation

    #Video Editing

    #English

    #Market Research

    #Creative Thinking

    #Technology

    Sesame logo
    Sesame

    Customer Service Rep II

    Remote

    Full Time

    #Business Operations

    #Customer Support

    #Health Care

    #Zendesk

    #Stripe

    #Customer Service

    #Problem Solving

    #Communication Skills

    #Attention To Detail

    #Healthcare

    #Billing

    #Operations

    #Workflows

    Veeva logo
    Veeva

    Director of Product Marketing - Clinical Operations

    125k - 200k USD

    Remote

    Full Time

    #Product Marketing

    #Operations

    #Life Sciences

    #Content Creation

    #Team Leadership

    #Strategic Planning

    #Sales Enablement

    #Messaging

    #PowerPoint

    #Communication

    K
    Kustomer

    Creative Director

    Remote

    Full Time

    #Creative Direction

    #Brand Design

    #Marketing

    #Figma

    #Adobe Photoshop

    #Adobe Illustrator

    #adobe indesign

    #Google Slides

    #Design Systems

    #Art Direction

    #AI Tools

    Ensabill logo
    Ensabill

    Marketing Specialist

    Remote

    Full Time

    #Marketing

    #Social Media Management

    #Market Research

    #Advertising

    #Brand Awareness

    #Pricing

    #Budget Management

    L
    Linux Foundation

    Marketing Communications Manager

    Remote

    Full Time

    #Open Source

    #Strategic Marketing

    #Content Management

    #Content Development

    #Email Marketing

    #Digital Advertising

    #Social Media

    #HubSpot

    #Marketing Operations

    #Performance Analysis

    #Budget Management

    #AI Tools

    Halcyon logo
    Halcyon

    Strategic Alliances Marketing Manager

    150k - 175k USD

    Remote

    Full Time

    #Cyber Security

    #Marketing

    #Partner Marketing

    #Campaign Management

    #Project Management

    #Salesforce

    #HubSpot

    #Marketo

    #Security

    C
    Cytora

    Webflow Developer and Designer

    Remote

    Full Time

    #Insurance

    #Web Development

    #Marketing

    #Webflow

    #Visual Design

    #SEO

    #Figma

    #Photoshop

    #Illustrator

    #HubSpot

    #Salesforce

    #Management

    B
    Blacksmith Agency

    SEO Specialist

    Remote

    Full Time

    #Digital

    #SEO

    #Marketing

    #SEO Strategy

    #Keyword Research

    #Technical SEO

    #Analytics

    #Google Search Console

    #Ahrefs

    #SEMrush

    #Screaming Frog

    #WordPress

    #Local SEO

    S
    SabaTrust

    Business Development Social Media Manager

    Remote

    Full Time

    #Social Media

    #Business Development

    #Public Relations

    #Social Media Management

    #Content Creation

    #Copywriting

    #Influencer Marketing

    #Project Management

    #Content

    F
    FITT Talent Partners

    Partnerships Manager

    Remote

    Full Time

    #Partnerships

    #Business Development

    #Lead Generation

    #CRM Management

    #Partnership

    #Sales Presentations

    #Pipeline Management

    #Project Management

    #Google Sheets

    #Communication Skills

    #Outbound Sales

    #HubSpot

    EncephaloInvestments logo
    EncephaloInvestments

    Marketing Intern

    Remote

    Internship

    #Marketing

    #SEO

    #Social Media

    #Outreach

    #Brand Awareness

    Your dream job awaits.

    Explore exciting opportunities, connect with top employers, and ignite your career.