Content Marketing Manager
100k - 130k USD
On-site
Full Time
#Marketing
#Content Strategy
#Software
#Content Marketing
#Storytelling
#SEO
#Google Analytics
#HubSpot
#Video Production
#Editing
#Communication
#Presentation
Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses. There are 2.7 billion hourly workers, who make up 80% of the global workforce, but they've been heavily underserved by technology and deserve better. We help local businesses around you hire, manage, and pay qualified workers.
Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. At series B, we are quickly expanding our product portfolio. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.
Grow With Us
We are looking for a creative and driven Content Marketing Manager to join our team! You’ll own everything from strategy to creation to optimization across multiple media types. You’ll partner with the rest of the marketing team and other go-to-market leaders to deliver on your content strategy. You will lead and execute a wide range of content marketing projects, from blog posts to interactive resources to video series and more. If you love to create content and thrive in a fast-paced growth environment, we’d love to hear from you!
Day in the Life
- Develop and lead a comprehensive content strategy aligned with marketing and business goals across the funnel—from brand awareness to lead generation to customer retention.
- Create and oversee high-impact content, including blog posts, ebooks, videos, webinars, social posts, and more.
- Build and execute a video content strategy—from ideation and scripting to working with internal teams and external partners on production and distribution.
- Collaborate cross-functionally with Product Marketing, Demand Generation, Sales, Customer Success, and Leadership to ensure content supports key campaigns and initiatives.
- Lead the creation of both brand storytelling content and performance-driven assets, ensuring consistency in voice, tone, and message across platforms.
- Manage editorial calendar to ensure timely development and publication of content across company-owned and external channels.
- Act as a company and product evangelist by staying up to date on industry trends, contributing thought leadership pieces, and speaking on behalf of the brand when needed.
- Analyze content performance across channels and use data insights to inform content strategy and drive continuous improvement.
- Partner with external writers, video producers, and agency resources to scale content output while maintaining quality and consistency.
Who You Are
- 5+ years of experience in content marketing, content strategy, or a related field—preferably focused on an SMB audience
- A strong storyteller with exceptional writing, editing, communication, and presentation skills
- Proven experience developing and executing content that delivers measurable business impact
- Experience creating channel-specific content to drive performance across different platforms
- Track record of building and scaling audience/engagement through content
- Experience working cross-functionally in a collaborative environment and comfortable managing multiple stakeholders and priorities
- Familiar with SEO best practices and analytics platforms such as Google Analytics, HubSpot, or similar
- Strong analytical skills to measure performance and make data-driven decisions
- Self-starter with a bias for action—you thrive in ambiguity, embrace change, and are always looking for ways to improve
- (Nice to have): experience self-producing videos, podcasts, and other multimedia content and proficiency with related tools
- Must be willing to report to the office up to 5x a week
- Please include content samples and/or a link to your portfolio
What We Offer
- A mission-driven and value-based company dedicated to empower deskless workers and local businesses
- An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career
- Competitive salary and equity
- Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents
- In office amenities and stocked kitchen
- 401K Plan
- Pre-tax commuter benefits
- Learning/development stipend
- Unlimited PTO
Salary Range: In compliance with the California Pay Transparency Law, the base salary range for this role is between $100,000 - $130,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
Additional Information
Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to the full inclusion of all qualified individuals.
Workstream
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