Content Marketing Manager at Varicent

Varicent is a recognized leader in the sales performance management industry, originally established in 2005 as a pioneer in the field. After being acquired by IBM in 2012, we re-emerged as an independent global organization dedicated to helping mid-size and enterprise clients optimize territory planning, manage lead-to-revenue operations, and ensure accurate seller compensation. We pride ourselves on being a fast-paced environment where team members are encouraged to embrace change, think critically, and value diverse perspectives. We are currently looking for a creative and data-driven Content Marketing Manager to join our remote team and help elevate our brand presence.

Key outcomes

• Oversee the full lifecycle of our video podcast series, What I Wish I Knew, including scheduling, production, and distribution.
• Develop scripts and storyboards for various video assets, such as customer success stories, promotional materials, and expert interviews.
• Produce high-quality content tailored to specific buyer personas across every stage of the customer journey.
• Partner with our product and digital marketing teams to craft effective ad copy, email campaigns, and website content.
• Analyze performance data and conduct A/B testing to refine our content strategy and improve engagement.
• Collaborate with our Content Strategist to build our social media presence and grow our podcast audience.
• Support major corporate events by assisting with speaker scripts and event agendas.
• Maintain brand consistency by ensuring all content aligns with our corporate style and messaging guidelines.

Requirements

• At least 5 years of professional experience in content creation and copywriting.
• A solid understanding of SEO best practices and how to integrate them into digital content.
• Proven experience managing content projects from the initial idea through to final execution, with a specific focus on video production.
• A strong ability to tell compelling stories that resonate with our target audience.
• Demonstrated project management skills and the ability to organize complex workflows.
• A degree in journalism, marketing communications, English, or a related field.
• Excellent interpersonal skills and the ability to communicate effectively with internal stakeholders, executives, and external partners.
• Fluency in English.

Compensation

We offer a supportive work environment that values your well-being and professional growth. Our benefits package includes:

• The flexibility of a fully remote work arrangement.
• An annual education allowance to support your professional development.
• A focus on balance with No Meeting Wednesdays and Flex Fridays.
• Generous time off policies, including a day off for your birthday.
• Access to an Employee and Family Assistance program.
• The opportunity to collaborate with and learn from a talented, diverse team.

How to apply

If you are a resourceful professional who thrives in a dynamic environment, we invite you to apply to join our team. Please submit your application through our portal, ensuring that all provided information is accurate and complete. We look forward to reviewing your experience and learning how you can contribute to our mission at Varicent.