Content Marketing Manager at TCP Software

Content Marketing Manager

TCP is committed to cultivating a diverse and inclusive team. However, we are not able to sponsor visas for this role. 

About TCP (TimeClock Plus):  

For more than 30 years, TCP has helped organizations engage their people by providing flexible, mobile timekeeping and workforce management solutions. Trusted by tens of thousands of customers and millions of users, TCP delivers best-in-class technology and personalized support to organizations of all sizes in the public and private sector to meet their complex timekeeping, employee scheduling, leave management and other workforce needs. We recently embraced our new, refreshed brand which we feel fully embodies our commitment to innovation while also completing our first acquisition of Humanity, an industry-leading cloud-based scheduling platform. Growth is happening and our vision for a successful future is clear - We'd love for you to join us on this journey! For more information on TCP, visit www.tcpsoftware.com or follow us on LinkedIn or Facebook. 

The TimeClock Plus (TCP) Team is looking for a Content Marketing Manager who will build, own, and execute TCP’s company content strategy. This individual will be responsible for the company’s multi-touch channel content strategy that drives new lead generation, thought leadership, and ensures all content is SEO-friendly. You will be the driving force behind the strategy and content for our owned channels, and a key stakeholder in making content marketing a reliable growth engine for TCP’s brand and business. 

As a Content Marketing Manager, you will:

• Collaborate with cross-functional teams to produce high quality content that is aligned with our buyers and buyer journey stages, including but not limited to blog posts, eBooks, white papers, solution briefs, how-to guides, case studies, press releases and social media posts 
• Develop editorial calendar aligned with SEO, campaign, market trends, and demand generation needs
• Produce, publish, repurpose, and promote content for our owned channels – including social media, our blog, and YouTube – that drives traffic and engages our community
• Liaise with Sales/Sales Enablement to ensure teams understand how marketing content can be used in outreach efforts 
• Create organizational workflows and uphold editorial governance to ensure all content is consistent with our brand voice, style, and tone 
• Optimize our content and publishing cadence on regular basis, based on the success and measured by engagement and conversion 
• Upgrade and scale our channel infrastructure with SEO and content categorization best practices in mind 
• Plan and manage our social media presence and strategy 
• Proactively identify and drive new tests on our channels 
• Build and nurture a strong freelancer network to accelerate quality content creation  

You are a strong fit for this role if you have: 

• At least 5 years of B2B SaaS content marketing experience 
• Experience writing and editing product marketing and field enablement materials
• Exceptional writing and editing skills, with a strong understanding of what it takes to engage readers with riveting content
• Creative storytelling skills and the ability to think out-of-the box 
• Ability to multi-task, prioritize and adhere to project deadlines 
• Understanding of SEO and its ability to guides content creation and strategy 
• Self-motivated and able to work well both individually and in a highly collaborative environment 
• Strong analytical skills, with an ability to turn data into action-oriented decisions 
• You have experience owning and scaling social media and blog channels 
• You have demonstrated impact through building large, engaged online communities 
• You are a strong, versatile writer with experience writing across social media channels and blogs 
• You have experience owning and scaling social media and blog channels 

 TCP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  

Benefits: 

• Competitive salary
• 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays 
• 8 hours to volunteer and impact the community 
• Comprehensive benefits (Health/Dental/Vision/ 401K) 
• The work/life set up you need to be successful.