Content Marketing Director at ParetoHealth

At ParetoHealth, we are driven by a mission of collective greatness. Since our founding in 2011, we have worked to transform employee health benefits by helping small and medium-sized businesses navigate the rising costs of healthcare. We pioneered financing innovations that mitigate risks in self-insurance, and today we continue to lead the industry through a growing ecosystem of partners and effective cost-control solutions. We measure our success by the tangible good we provide, ensuring that our clients and their employees have access to affordable, effective healthcare for years to come.

We are currently seeking a dynamic Content Marketing Director to join our team on an on-site, full-time basis. Reporting to the Head of Product Marketing, you will play a pivotal role in building a new category for our brand, focusing on brand awareness, lead generation, and customer engagement.

Key outcomes

• Create a data-driven content strategy that aligns with our business goals, customer needs, and current industry trends.
• Collaborate with vendors to optimize our SEO strategy, including keyword research, headline optimization, and internal linking.
• Establish ParetoHealth as an industry thought leader by producing quarterly anchor content featuring unique insights and expert perspectives.
• Manage customer interview processes to produce at least five case studies per quarter that highlight business impact and customer experience.
• Develop evergreen nurture campaigns that address specific pain points across the buyer’s journey and support our sales funnel.
• Support major product launches and marketing campaigns by creating webinars, landing pages, blog posts, and social media content.
• Standardize our content playbooks and style guides to ensure consistent brand voice and visual standards across all channels.
• Oversee an editorial calendar and maintain dashboard reporting to measure the business impact of all content formats.

Requirements

• A minimum of eight years of experience in B2B content marketing, ideally with a background involving brokers and employer benefits.
• Strong project management skills with a proven ability to prioritize multiple projects and meet tight deadlines.
• A willingness to travel seasonally, approximately 10% of the time, to meet business needs.
• Proficiency in English.

Compensation

We offer a competitive compensation package that is commensurate with your skills and experience. Our benefits program includes:

• Medical insurance (100% employer-paid)
• Dental insurance
• Vision insurance
• Employer 401(k) contribution
• Short-term and long-term disability coverage

How to apply

If you are a driven professional who thrives in a collaborative environment and wants to contribute to the transformation of the healthcare industry, we invite you to apply. Please submit your application materials for consideration.