Content Marketer at CoreTrust Purchasing Group

Every organization needs supplies and services to operate—from laptops and rental cars to pens and pallets. That’s where CoreTrust comes in. CoreTrust connects procurement professionals with suppliers through an innovative marketplace that facilitates billions of dollars’ worth of transactions each year. On a mission to simplify and revolutionize procurement practices, CoreTrust empowers organizations with savings, seamless transactions, and trusted partnerships.

At CoreTrust, we believe in fostering a collaborative, creative, and rewarding work environment where everyone is encouraged to innovate and contribute. We’re looking for a talented Content Marketer to join our growing team and help bring our brand’s story to life!

CoreTrust is seeking a talented Content Marketer to join our growing team and help build and execute our content engine. This role is a perfect fit for a creative professional who blends exceptional writing skills with a deep understanding of content strategy, SEO, and visual design. You'll play a pivotal role in shaping CoreTrust’s voice, elevating brand awareness, and driving engagement with our growing community of businesses and partners.

If you’re someone who loves crafting compelling stories backed by data, creating visually engaging content, and working collaboratively, this opportunity is for you!

Scope

• Initial 90-120 day engagement focused on content marketing goals
• Content Creation & Strategy
  • Develop and execute content strategies aligned with business goals and tailored to target audiences
  • Produce high-quality, engaging content across formats such as blog posts, white papers, social media posts, case studies, email campaigns, one-pagers, and video scripts
  • Optimize all content for search engines (SEO) to boost online visibility
• Content Management & Distribution
  • Manage a content calendar and ensure consistent, timely publishing across multiple channels
  • Distribute content through channels such as the company website, blog, social media, emails, and paid ads
  • Work closely with the Growth and Product Marketing teams to support cross-functional initiatives
• Analytics & Insights
  • Monitor content performance using tools like Google Analytics to identify trends and areas for improvement
  • Provide actionable insights and reports on content effectiveness, ROI, and engagement metrics
  • Continuously optimize strategies based on data and performance analysis
• Visual Design & Branding
  • Collaborate with designer to source visuals, graphics, and multimedia content to enhance storytelling and improve audience engagement
  • Ensure all content aligns with CoreTrust’s brand guidelines and maintains a consistent visual and narrative identity
  • Utilize tools like Figma in collaboration with designers to create polished and professional designs

Preferred Qualifications

We’re searching for a skilled storyteller, creative designer, and strategic thinker who brings a unique blend of expertise in writing, design, and marketing. Our ideal candidate possesses the following skills and qualifications:

• Writing & Editing: Strong ability to craft compelling, error-free narratives, adjust tone/style as needed, and deliver polished content that resonates with the target audience
• SEO Knowledge: Strong understanding of keyword research, content optimization, and SEO best practices
• Visual Design Proficiency: Experience with design tools like Figma and a keen eye for visual storytelling principles
• Strategic Thinking: Ability to align content strategies with organizational goals and audience needs
• Analytics: Comfortable using tools like Google Analytics for measuring performance and driving data-backed decisions
• Collaboration & Communication: Excellent interpersonal skills for seamless coordination with internal teams and external stakeholders
• Working knowledge of content marketing, content creation, or related roles
• Experience working in B2B industries or with SaaS platforms is a plus
• Familiarity with Figma, email marketing platforms, and CMS tools is advantageous