Content Director
Hybrid
Full Time
#Marketing
#Content Strategy
#Content Writing
#Content Marketing
#Content Creation
#Team Management
#Brand Awareness
#Market Trends
#B2C
#Ecommerce
Join Gabb and be part of a team that is passionate about revolutionizing the way families connect and kids experience the world. Our mission is to protect kids, connect families, encourage life beyond the screen, and empower parents. We are committed to equipping families with innovative products like the Gabb Phone 3 Pro and the Gabb Watch 3, ensuring kids stay safe while staying connected.
Remember the days when playing outside until dusk was the norm, and the biggest tech challenge was dial-up internet? We believe kids deserve to enjoy the simplicity and freedom of those times, even in today's digital age. Through our cutting-edge, safe tech, we’re making it possible.
If you’re enthusiastic about creating a safer digital world for children and want to contribute to a brand that is making a real difference, we would love to have you on our team. Come join us at Gabb and help us lead the industry in safe tech for kids!
What You’ll Do
Gabb, the trailblazing safe tech company for kids, is on the hunt for a Content Director who's ready to unleash their creativity and lead our content charge.
Are you a content maestro with a knack for crafting compelling narratives that resonate with parents, spark kids' imaginations, and build brand awareness? Do you thrive on building brands and fostering a thriving community? If so, this is your chance to make a real impact in the lives of families while shaping the future of safe tech.
As our Content Director, you'll be the visionary behind our content strategy, steering our team of talented creators to deliver engaging experiences across all channels. You'll be the master storyteller, crafting captivating narratives that educate, inspire, and ignite a passion for Gabb's mission.
Responsibilities
- Develop and drive content writing that helps in building the Gabb brand and generates excitement and passion for providing kids and families with safe tech.
- Manage and maintain Gabb's content library, including the online style guide.
- Oversee all aspects of content creation, including ideation, production, distribution, and measurement.
- Analyze content performance and use insights to produce better content and stay ahead of market trends and needs.
- Manage a growing team of content writers and copywriters committed to publishing a regular stream of content.
- Collaborate with Creative and Growth teams to develop compelling ad copy that drives sales and brand awareness, while establishing and maintaining best practices for future campaigns.
- Constantly collaborate with other internal teams to help support Gabb's overall goals through content writing.
What You’ll Need
- Bachelor's degree in marketing, communications, or a related field.
- 7+ years of experience in content marketing, with at least 3 years in a leadership role.
- Experience building, managing, and running content strategy and operations.
- Familiarity with content writing within the B2C or eCommerce industries.
- Proven work experience managing content strategy with an insights-led approach.
- Mastery of multiple form factors, specifically short-form and long-form.
- Strong understanding of content marketing and how to use content to drive awareness and sales.
Why You'll Love Gabb
🌎 Mission driven to protect kids and make a difference in the world
⚖️ Work-life balance with unlimited PTO, flexible/hybrid schedules, and more
🏥 Generously covered insurance premiums (up to 100% based on tenure)
💰 Stock options and 401(k) plan with employer match
🚀 Fast-paced startup environment with room for career growth
😎 Energetic and collaborative company culture (plus the coolest coworkers around)
🐶 Pet insurance to keep your furry friend happy and healthy
🫶Get paid to give your time to the community
Gabb is an equal opportunity employer and is committed to providing a work environment that is free from discrimination of all types. We celebrate diversity and are dedicated to fostering an inclusive environment for all. All applicants will be considered for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law. We encourage individuals of all backgrounds to apply.
Gabb, Inc.
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