Way

Content & Copy Lead

United States

On-site

Full Time

#Marketing

#Content Marketing

#B2B SaaS

#Writing

#Editing

#Communication

Way is looking for a Content & Copy Lead

Full Time Lead On-site United States Marketing Content Marketing B2B SaaS Writing Editing Communication English

Content & Copy Lead

About Way

Headquartered in Austin, Texas, with its EMEA HQ in Paris, Way is the category-leading B2B technology platform empowering brands to unlock the power of experiences. In a world where 76% of consumers prefer spending on experiences over material goods, Way enables brands to adapt to this shift with cutting-edge technology.

Founded in 2020, Way began as a solution for hospitality brands to drive brand loyalty and generate experiential revenue at scale. Industry leaders like Hyatt Hotels, Hilton, AutoCamp, and Auberge Resorts Collection rely on Way’s all-in-one experiential platform to launch unforgettable experiences — from hot air balloon rides in Mexico City to truffle hunting in the French countryside.

Way has achieved major milestones, including a $20 million Series A funding round in late 2022, led by Tiger Global and MSD Capital (Michael Dell), at a $100M valuation. As the company continues its rapid growth, we seek visionary, driven team players to join our dynamic environment, where challenges are met with unmatched rewards as we transform the hospitality and experiences industry globally.

The Role

Way is hiring an experienced and results-driven Content & Copy Lead to shape and execute a high-impact content strategy that drives awareness, authority, and demand within our enterprise audience. From long-form editorial and gated content to blogs, email campaigns, and short-form creative, you will craft compelling resources that engage prospects throughout the customer journey.

As our in-house content and thought leadership expert, you’ll collaborate closely with the CEO, VP of Marketing, Product Marketing, and cross-functional teams to develop data-driven content and campaigns that elevate Way’s position as the leader in experiential hospitality.

Key Responsibilities

Establish category-defining thought leadership – Differentiate Way as the leading authority in experiential hospitality through strategic, high-value content.

Develop top-of-funnel content and campaigns – Create engaging gated assets (e.g., white papers, webinars, reports) that drive high-quality lead conversions.

Refine brand voice and messaging – Ensure consistency across all customer touchpoints, reinforcing a cohesive and compelling narrative.

Develop and advance website content – Partner with Growth Marketing to continuously evolve and refine website content to educate, engage, and convert.

Expand reach through partnerships and earned media – Collaborate with industry leaders, brands, and associations to co-create and distribute content that strengthens Way’s market leadership.

Qualifications

6-8+ years of content marketing experience, with 3-4+ years in B2B SaaS

Proven track record of creating high-quality, high-performing content and campaigns

Exceptional ability to distill complex ideas into compelling, engaging narratives

Strong writing, editing, and verbal communication skills

Ability to thrive in a fast-paced, dynamic, in-office environment

If you’re a strategic storyteller passionate about building brand authority and driving demand, we’d love to hear from you!

Way

1 views

0 applied

Social Media

Visit Way

Share this job

Copy Permalink

Open roles at Way

Way

Growth Marketing Lead

United States

On-site

Full Time

#Marketing

#Account Based Marketing

#Growth Marketing

#Advertising

#Marketing Automation

#CRM Systems

Way

Full-Stack Engineer

United States

On-site

Full Time

#Engineering

#Node

#NestJS

#TypeScript

#React

#Next.js

#CSS

#API Integration

#Debugging

#Code Review

Way

Frontend Engineering Manager

United States

On-site

Full Time

#Engineering

#React

#Next.js

#TypeScript

#HTML5

#CSS3

#Redux

#MobX

#Vuex

#Webpack

#CI CD

Way

Brand Designer

United States

On-site

Full Time

#Marketing

#Brand Marketing

#Technology

#Figma

#Adobe Creative Cloud

#Webflow

#Brand Design

#Motion Graphics

#3D Design

#AI

#Front End Development

#Communications

#Project Management

Discover similar jobs

Newlawbusinessmodel

Marketing Manager

Remote

Full Time

#Marketing

#AI Tools

#Data Analysis

#Social Media

#Campaign Management

#Funnel Optimization

#Content Strategy

#Performance Marketing

Recruiter Society

Talent Acquisition Specialist

Remote

Full Time

#Human Resources

#Recruiting

#Sourcing

#Interviewing

#Communication

#Relationship Building

Send

Enterprise Business Development Representative

65k - 75k USD

Remote

Full Time

#Insurtech

#Sales

#Business Development

#B2B SaaS

#CRM Systems

#HubSpot

#Lead Generation

#Prospecting

#LinkedIn Sales Navigator

#Outbound Sales

#Pipeline Development

Sui Foundation

Senior Experiential Events Marketing Manager

Remote

Contractor

#Marketing

#Web3

#Blockchain

#Event Production

#Project Management

#Coordination

#Creative

#Budget Management

#Operations

#Collaboration

#Stakeholder Management

AmberStudent

Sales Associate

Remote

Full Time

#Sales

#Communication

#Customer Service

#Closing

#WhatsApp

#Email

Resumedia

Copywriter Translator

Remote

Contractor

#Marketing

#Copywriting

#Translation

#Editing

#SEO

#Content

AireSpring

Marketing Events Coordinator

Remote

Full Time

#Marketing

#Trade Shows

#Event Coordination

#Event Planning

#Vendor Management

#Logistics

#Project Management

#Email Marketing

#Social Media

#Marketing Campaigns

Backpack Healthcare

Director of Public Sector Strategy & Partnerships

125k - 150k USD

Remote

Full Time

#Mental Health

#Public Sector

#Sales

#Government Relations

#Writing

#Partnership Development

#RFP

#CRM Management

#Monitoring

Fanatee

Editor Dutch

BE, EU

Remote

Part Time

#Gaming

#Localization

#Content

#Dutch

#Content Editing

#Grammar

#Communication

#Word

Botanic Tonics

Social Media Strategist

Remote

Full Time

#Social Media

#Marketing

#Community Management

#Social Media Strategy

#Content Creation

#Social

#Influencer Management

#Community Engagement

#Paid Social

#Analytics

#Video Editing

#Strategy

#Partnerships

Fieldbuddy

Video Editor

Netherlands

6k - 6k USD

Remote

Internship

#Marketing

#SaaS

#Content Creation

#Video Editing

#English

#Market Research

#Creative Thinking

#Technology

Cacheflow

UX Designer

Remote

Full Time

#UX Design

#B2B SaaS

#Product Design

#Design Systems

#Customer Research

#Figma

#Product Management

Palantir

Tech Fellowship - Frontier

Remote

Other

#AI

#Data Analysis

#Foundry

#AI Tools

#Workflow Automation

#Problem Solving

#Communication

Veeva

Director of Product Marketing - Clinical Operations

125k - 200k USD

Remote

Full Time

#Product Marketing

#Operations

#Life Sciences

#Content Creation

#Team Leadership

#Strategic Planning

#Sales Enablement

#Messaging

#PowerPoint

#Communication

Kustomer

Creative Director

Remote

Full Time

#Creative Direction

#Brand Design

#Marketing

#Figma

#Adobe Photoshop

#Adobe Illustrator

#adobe indesign

#Google Slides

#Design Systems

#Art Direction

#AI Tools

Ensabill

Marketing Specialist

Remote

Full Time

#Marketing

#Social Media Management

#Market Research

#Advertising

#Brand Awareness

#Pricing

#Budget Management

Lvhglobal

Owner Partner Relations Team Lead

Remote

Full Time

#Hospitality

#Business Development

#Sales

#CRM

#Google Suite

#Customer Service

#Negotiation

#Communication

#Real Estate

Halcyon

Strategic Alliances Marketing Manager

150k - 175k USD

Remote

Full Time

#Cyber Security

#Marketing

#Partner Marketing

#Campaign Management

#Project Management

#Salesforce

#HubSpot

#Marketo

#Security

Away

Color Material Finish Designer

42k - 44k USD

Remote

Full Time

#Design

#Product Design

#Adobe Illustrator

#Adobe Photoshop

#Sourcing

#Trend Research

#CAD

#Communication

Cytora

Webflow Developer and Designer

Remote

Full Time

#Insurance

#Web Development

#Marketing

#Webflow

#Visual Design

#SEO

#Figma

#Photoshop

#Illustrator

#HubSpot

#Salesforce

#Management

Your dream job awaits.

Explore exciting opportunities, connect with top employers, and ignite your career.

Explore Jobs

Related Resources

Marketing Salary Guide

Compensation data for Marketing roles

Marketing Job Market

Hiring trends and demand for Marketing

Marketing Interview Prep

Practice questions for Marketing interviews

Content Marketing Salary Guide

Compensation data for Content Marketing roles

Content Marketing Job Market

Hiring trends and demand for Content Marketing

Content Marketing Interview Prep

Practice questions for Content Marketing interviews

Content & Copy Lead at Way