Content & Copy Lead at Way

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Way

Content & Copy Lead

us flag
United States

On-site

Full Time

#Marketing

#Content Marketing

#B2B SaaS

#Writing

#Editing

#Communication

Way is looking for a Content & Copy Lead

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We are Way, a category-leading B2B technology platform based in Austin, Texas, with an additional headquarters in Paris. We empower brands to unlock the power of experiences, helping companies like Hilton, Hyatt Hotels, and Auberge Resorts Collection launch unforgettable offerings for their customers. Since our founding in 2020, we have secured $20 million in Series A funding and reached a $100 million valuation. As we continue to grow rapidly, we are looking for a visionary Content & Copy Lead to join our team on-site and help us transform the global hospitality industry.

What you'll be doing

  • You will establish category-defining thought leadership to position Way as the primary authority in the experiential hospitality space.
  • You will develop high-impact top-of-funnel campaigns and gated assets, such as white papers and webinars, to drive quality lead conversions.
  • You will refine and maintain our brand voice across all touchpoints, ensuring our narrative remains consistent, compelling, and effective.

What you'll bring

  • You have 6 to 8 or more years of experience in content marketing, including at least 3 to 4 years specifically within the B2B SaaS sector.
  • You possess a proven track record of producing high-performing content and successful marketing campaigns.
  • You have an exceptional ability to translate complex concepts into engaging, clear narratives.
  • You demonstrate strong writing, editing, and verbal communication skills in English.
  • You are comfortable and thrive in a fast-paced, dynamic, and collaborative on-site work environment.

What you'll get

Joining our team means you will be working in a high-growth environment where your contributions directly influence our market leadership. We offer the opportunity to collaborate closely with our executive leadership team and cross-functional partners to shape the future of experiential hospitality. You will be part of a mission-driven organization that values innovation, strategic storytelling, and professional excellence.

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