Consumer Paid Marketing Manager
Remote
Full Time
#Go To Market
#Marketing
#Project Management
#Paid Social
#Direct Mail
#Campaign Management
#Data Science
#Analytics
#Strategic Planning
#Cross Functional Collaboration
#B2C Marketing
#Experimentation
At Lyra Health, we are dedicated to transforming mental health care by blending innovative technology with a human touch. Our mission is to help people feel emotionally healthy at work and at home. We partner with industry leaders like Morgan Stanley, Uber, and Amgen to provide high-quality mental health support to over 10 million people. Founded by David Ebersman, the former CFO of Facebook and Genentech, we have raised over $900 million to fuel our growth and expand our global provider network.
What is this role?
We are looking for a Senior Consumer Paid Marketing Manager to join our team on a full-time, remote basis. This is an individual contributor role where you will report directly to our Member Acquisition Marketing Lead. You will be responsible for driving awareness, registration, and usage of our products among the employees and families who rely on Lyra as an employer-sponsored benefit.
What will you do?
- Develop and execute comprehensive direct mail and paid social marketing strategies to hit our member acquisition and utilization targets.
- Lead cross-functional teams and external vendors through the full lifecycle of campaign management, from initial concept to final execution.
- Drive a culture of experimentation across all channels to continuously test, learn, and optimize our campaign performance.
What makes you a great fit?
To be successful in this role, you should be a self-starter who thrives in a fast-paced, high-growth environment. We are looking for someone who brings the following experience and skills:
- At least 6 years of experience in B2C paid marketing, including a minimum of 2 years specifically focused on direct mail campaigns.
- Advanced analytical skills with a proven ability to evaluate metrics, spot trends, and use data to inform your strategic planning.
- Strong project management capabilities and the ability to build trust-based relationships with partners in design, content, analytics, data science, and legal.
- A flexible mindset that allows you to manage multiple projects simultaneously while communicating clearly with stakeholders.
- Proficiency in English is required for this role.
What's in it for you?
We are committed to supporting our team members no matter where they are located. As part of our commitment to our employees, this position offers the following:
- The flexibility of remote work.
