Consumer Insights Data Analyst at sweetgreen

At sweetgreen, we're building the future of food—and data plays a critical role in how we get there. As the Consumer Insights Data Analyst, you'll help bring the voice of our customer to life and empower data-driven decisions across the organization. You’ll partner cross-functionally with teams such as Marketing, Culinary, Product Design, and Operations to uncover insights that shape the customer experience, optimize menu performance, and support strategic initiatives like our SG Rewards loyalty program. This role brings a customer-first lens to complex business challenges, translating data into clear, objective insights that drive action.

This role is ideal for someone who thrives at the intersection of analytics and strategy —someone who can translate raw data into clear, compelling stories that drive impact.

The Consumer Insights Data Analyst will report into the Consumer Insights Lead within the Marketing team. You’ll be joining a team that leads executive-level presentations and supports high-stakes projects throughout the organization. Join us for the opportunity to make your mark on the future of food!

Key Responsibilities

Menu & Product Performance Analytics

• Analyze category and item-level menu performance to identify emerging trends and optimization opportunities.
• Build and maintain monthly performance reports in collaboration with the Consumer Insights + Analytics Lead to guide decision-making across functions.
• Support test-and-learn initiatives by analyzing new product tests and post-launch performance metrics using SQL and Tableau.

Loyalty Program Analytics (SG Rewards)

• Partner closely with the Loyalty team to define and track KPIs related to SG Rewards program engagement, retention, and growth.
• Serve as the go-to analytics partner for ad hoc loyalty-related data requests and strategic support.

Customer Sentiment & Voice of the Customer

• Support key voice of customer metrics (brand health tracking, NPS, CX ratings), integrating these with first-party data and other insights to present a comprehensive view of customer sentiment.
• Identify shifts in customer behavior and perceptions and develop actionable takeaways for Marketing and broader teams.
• Contribute to executive-level presentations and high-impact strategic conversations with robust data storytelling.
  
  

Additional Responsibilities

• Support the Consumer Insights Lead on broader strategic initiatives and organization-wide requests.
• Contribute to executive-level presentations and high-impact strategic conversations with robust data storytelling.
• Embrace a test-and-learn mindset and proactively identify opportunities for continuous improvement.
• Take on additional analytical or strategic projects as needed, flexing to support evolving business priorities and cross-functional initiatives.

Qualifications

• Proficient in SQL and Tableau (or equivalent data visualization tools); familiarity with data pipelines is a plus.
• Bachelor’s degree in a quantitative or business-related field (e.g., Economics, Statistics, Business Analytics).
• 2–4 years of experience in marketing analytics, customer insights, or a similar role in a consumer-facing environment.
• Strong analytical and critical thinking skills, with the ability to distill complex data into clear narratives.
• Excellent communication and collaboration skills; comfortable working across teams and presenting to senior leadership.
• Experience with loyalty program analytics or consumer panel data preferred.

What you'll get:

• Highly competitive pay + bonus plan
• Three different medical plans to suit your and your family's needs
• Dental and Vision insurance
• Flexible PTO plan
• 401k program
• Employee HSA and FSA
• Complimentary greens
• An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
• To live the sweetlife and celebrate your passion + purpose
• A collaborative team of people who live our core values and have your back
• A clear career path with opportunities for development, both personally and professionally
• Free sweetgreen swag

Come join the sweetlife!

About sweetgreen

sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 3,500 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means.

sweetgreen provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

sweetgreen participates in the federal government's E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please click here.