Consumer Insights Analyst
Hybrid
Full Time
#Marketing
#Data Analysis
#Microsoft Excel
#PowerPoint
#Storytelling
#Strategic Thinking
Who are we?
Kodiak is one of the fastest growing food companies that is disrupting the industry with its better-for-you breakfast and snacking options. Our journey with food began by restoring the tradition of whole grain flapjacks and adding some protein to fuel folks' adventures. In the process, we discovered that foods made closer to nature are not only fueling but taste better. So, we set out to inspire wilder, wide-open lives by feeding epic days through real breakfasts. That’s one of the reasons we’re in the scenic Rocky Mountains of Park City, Utah: to live our purpose and be close to nature.
Our mission is to become the most loved, next generation food brand, and we’re well on our way. We craft the best-selling whole grain flapjack mix in the nation along with toaster waffles, baking mixes, oatmeal, syrup, and snacking options at all major retailers. We’re expanding rapidly as our business continues to grow year-after-year and need to build our team with people that share our passion for the outdoors, bring industry experience, thrive in an entrepreneurial culture, and want to make an impact in the food space. We believe that eating real, good-for-you food, being active outdoors, and preserving nature will restore balance generations before us worked so hard to forge. We embrace the spirit of the Kodiak – a pristine wilderness with a rich ecosystem – and we rely on that spirit of the Kodiak to inspire the work we do, the food we eat, and the way we play.
Job Type: Full-Time, Salaried (Exempt)
Job Location: Kodiak HQ: Park City, Utah (In-Office)
What will this position do?
The Consumer Insights Analyst stays on the pulse of the grocery consumer and uncovers insights that drive growth for the Kodiak brand. The position supports quantitative research and analyzes secondary research to glean insights that support brand, innovation and marketing strategy.
- Maintain brand tracker dashboards and report on key performance metrics.
- Generate reports and presentations to commercialize insights in a compelling way.
- Manage secondary research platforms related to shopper insights and social listening.
- Support campaign research to identify and target key segments using panel data insights.
- Develop cadenced reports for category health, competitive analysis, brand health, and social listening.
- Work cross-functionally to support ad-hoc research for the marketing, sales, and product development teams.
- Create processes to monitor consumer satisfaction and sentiment of Kodiak products to monitor new item innovation and glean insights for continuous improvement.
- Analyze complex data sets to uncover key insights for the business.
- Perform other related duties as assigned.
What are we looking for?
- Bachelor’s degree
- 2+ years of work experience in a related field
- 2+ years of work experience in consumer insights
- Outstanding analytical ability, with the ability to take large data sets and identify trends, draw conclusions, and create data driven recommendations
- A strong storyteller to develop presentations and communicate to others in a compelling and engaging manner
- A strategic thinker who can come up with creative solutions to complex problems
- Excellent verbal and written communication skills
- Strong bias for action, comfort with ambiguity, and ability handle complexity
- Proficiency in Microsoft Excel & PowerPoint
Ideally you will also have:
- Experience in consumer-packaged goods industry
- Knowledge and experience using the following platforms: Numerator, Emplifi, Gorgias, Qualtrics, Survey Monkey, Power BI, SPINS/Satori
What else do I need to know?
This role is based in our headquarters near the ski slopes and mountain trails of Park City, Utah. We offer a hybrid work schedule and competitive compensation and benefits that include:
- Health/vision/dental plans
- 401k match
- Relocation assistance
- Annual performance bonus
- A company fleet of snowboards and other equipment
- Active lifestyle allowance
- Therapy Benefit
- All-you-can-eat flapjacks
- Flexible vacation
- Early-out Fridays
- Parental leave
- Casual dress code
- A variety of other Kodiak-unique perks
Recognized by Inc and Utah as one of America’s best places to work, we are known for our awesome work environment – a fun and authentic place where wins are celebrated, collaboration is king, work is balanced with life, and every individual makes a deep impact. We proactively search for ways to develop each individual along their career path here at Kodiak and beyond. We're inspired and committed to creating natural, authentic food with superior taste to fuel a healthy, active lifestyle. We feel encouraged by some of the trends in food today and believe that with a concerted effort we can make an enormous impact in building momentum for natural, better-for-you foods. We invite you to apply to join our team and leave your legacy on the future of food.
At Kodiak, we foster a truly inclusive community that encourages, supports, and celebrates what makes each of us unique. We bring our full authentic selves to work and leverage our diverse backgrounds and perspectives to create a culture of belonging that feeds epic days & wilder lives.
