Chief Marketing Officer
On-site
Full Time
#Marketing
#Security
#Automation
#Brand Development
#Digital Marketing
#Market Research
#Salesforce
At CPI Security, we have spent over 30 years establishing ourselves as a premier provider of residential and commercial security, home automation, and fire systems. Based in Charlotte, North Carolina, we proudly serve more than 225,000 customers throughout the Southeastern United States. We are currently looking for a visionary leader to join our executive team and guide our brand into its next chapter of growth. If you are a strategic thinker who thrives on innovation and data, we invite you to help us continue protecting our communities while expanding our market presence.
About the Role
We are searching for a Chief Marketing Officer to join us on a full-time basis. This executive-level position reports directly to our CEO and serves as the primary architect of our marketing strategy. You will be responsible for overseeing our in-house marketing team, managing our brand identity, and driving both customer acquisition and long-term retention. This role is perfect for a results-oriented leader who can balance creative storytelling with rigorous, data-driven decision-making to achieve our ambitious business objectives.
Key Responsibilities
- Direct and mentor our internal marketing agency to cultivate a culture of high performance and collaboration.
- Design and implement comprehensive marketing strategies that align with our growth targets, including the expansion of our eCommerce initiatives.
- Act as the primary steward of our brand, ensuring that all messaging across digital, print, television, and community relations remains consistent and impactful.
Requirements
- At least 10 years of experience in senior marketing leadership, specifically with a proven history of driving growth through innovative demand generation.
- Strong background in B2C marketing, with additional B2B experience considered a significant advantage.
- Comprehensive expertise in brand development, digital marketing, market research, and customer retention.
- Proficiency with Salesforce, including Sales, Marketing, Service, and Commerce Clouds, or similar enterprise-level eCommerce platforms.
- A data-driven mindset with the ability to analyze consumer metrics and market segmentation to guide strategic planning.
Location
This position is based at our headquarters in Charlotte, NC.
Compensation and Benefits
As a key member of our executive leadership team, you will be rewarded with a competitive salary and bonus structure, as well as participation in our Long Term Incentive program. We also provide a comprehensive benefits package, which includes a 401k plan, to support your professional and personal well-being.
