Chief Marketing Officer at EarnIn

About EarnIn 

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks. 

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey. 

Position Summary 

EarnIn is seeking an innovative, customer-focused, and results-driven Chief Marketing Officer (CMO) to join our Executive Leadership Team (ELT). As CMO, you will play a pivotal role in shaping EarnIn's marketing vision, leading transformative growth initiatives, and scaling customer acquisition efforts in a dynamic, fast-paced, and consumer-centric environment.

This high-impact role is ideal for a proven marketing leader with a track record of crafting unique product positioning, driving successful product launches, optimizing marketing channels, and fostering organic engagement. You'll be instrumental in ensuring the brand’s tone and voice resonate deeply with our customers, creating a beloved and cohesive identity. Beyond execution, this position requires a strategic thinker who contributes to high-level decision-making and drives collaboration across the organization.

As a key member of the ELT, you will report directly to the CEO, leading and empowering the marketing organization to deliver on EarnIn’s vision and ambitious growth objectives. This role offers a unique opportunity to shape the future of our brand and customer relationships.

The US base salary range for this full-time position is $375,000 - $475,000 + equity + benefits. Our salary ranges are determined by role, level, and location.

This is a hybrid position requiring a minimum of two days per week in our Mountain View, California office. If you are excited about making a meaningful impact and driving growth at scale, we’d love to hear from you!

What You’ll Do

Key Responsibilities: 

• World Class Product Positioning: Strengthen EarnIn’s market position by overseeing a cohesive positioning and messaging strategy that differentiates and celebrates the company’s innovative products. Ensure consistent messaging across products and channels to enhance brand awareness and drive growth.

• High Growth Strategy Development: Lead a comprehensive marketing roadmap that aligns with EarnIn’s growth strategy and customer acquisition, engagement, and revenue growth goals. Identify, build, and scale paid and organic marketing channels to drive revenue growth. 

• Product Launch and GTM Leadership: Lead product launch initiatives to drive adoption and retention. Develop and manage demand generation campaigns, optimizing customer acquisition, and nurturing customer relationships to fuel sustainable growth. 

• Lead Grassroots Growth: Develop and implement grassroots marketing efforts, leveraging community engagement and local partnerships to drive brand awareness and customer acquisition.

• Customer-Centric Marketing: Build upon a deep understanding of our customer and analytics to create personalized, targeted campaigns aimed at enhancing customer engagement, increasing lifetime value (LTV), and improving return on ad spend (ROAS). 

• Cross Functional Collaboration and Team Leadership: Build and mentor a high-performing marketing team, ensuring strong alignment between marketing and product teams. 

• Partnership with Executive Team: Collaborate with Executive Leadership to ensure marketing strategies are aligned with EarnIn’s overall business objectives and growth targets.  

What We’re Looking For:  
Marketing Leadership: 10+ years of progressive marketing leadership experience, preferably in B2C environments, with a proven ability to scale and drive impactful strategies.

• Product Positioning & Launch Expertise: Demonstrated success in crafting unique product positioning and executing impactful product launches that drive user acquisition, engagement, and retention.
• Channel Growth & Optimization: Proven experience in scaling and optimizing paid, organic, and grassroots marketing channels to achieve measurable growth.
• Process & Framework Development: Expertise in designing and implementing scalable product marketing processes and frameworks that drive efficiency and results.
• Data-Driven Decision-Making: Strong analytical skills with a deep understanding of data analytics, customer segmentation, and performance metrics to inform and optimize marketing strategies.
• Product and Market Innovation: Demonstrated ability to collaborate with product teams to develop and implement marketing strategies that effectively promote innovative products, ensuring alignment with market trends and customer needs.
• Team Leadership: A hands-on leader with the ability to build, inspire, and mentor high-performing teams. Skilled in aligning teams around shared goals and fostering a culture of development and collaboration.
• Executive Influence: Exceptional communication and presentation skills, with experience engaging and influencing C-suite executives and board members.
• Customer-Centric & Mission-Driven: Strong customer empathy and a commitment to aligning marketing strategies with the company’s mission and values.