Business Unit Director Heaters at Lasko Products

Lasko Products, an industry leader of home environment products for over 100 years, is seeking a Business Unit Director for our Heaters division. 

 The BU Director owns all aspects of Lasko’s Heaters Business Unit (BU). The BU sells portable heating solutions into the brick-and-mortar Retail and eCommerce channels. Responsibilities include P&L management, product development, brand building, strategy, profitable growth, marketing planning and activation, business and competitive analysis, consumer research, product life cycle management and cross-functional team collaboration and leadership. The Director will be responsible for identifying industry and product trends, developing comprehensive business plans, and gaining business support to resource, develop and launch new products.

This role will report to the SVP – Business Units.

The ideal candidate will live in the Greater Philadelphia area or be able to relocate to West Chester, PA. Lasko offers a hybrid work schedule—the Director will be expected to work in the office Monday-Wednesday each week.

Essential Duties and Responsibilities: 

• Deliver short and long-range business and financial (revenue and profit) goals
• Establish and track key metrics across multiple projects, reporting out to leadership regularly both in writing and verbally
• Lead business case development for new product, category, or channel concepts
• Provide business analysis necessary to make fact-based go/no-go decisions or advocate a course of action to senior management
• Recommend and evaluate product pricing and quantify expected impact on volume and margins
• Utilize data analysis and data sources to anticipate business trends and competitive activity, understand implications, and make sound conclusions and recommendations
• Partner with Engineering to drive new product development, channel strategy and and regular product line/SKU review
• Collaborate with Engineering, Procurement and Operations to generate insights and opportunities through ideation, teardowns, and mock-ups
• Lead new product launches, partnering with Sales and eCommerce teams in the development and execution of detailed commercialization product plans
• Continuously improve cross-functional planning, team alignment, stage-gate development, and decision-making processes
• Provide category direction and collaborate on development of go-to market plans
• Synthesize information from market, product, and consumer research findings to develop insights that guide strategic and tactical plans
• Help develop and guide packaging strategy, branding, packaging changes, product claims and product descriptions.

Requirements and Qualifications:

• Bachelor's Degree in consumer products or related field or equivalent combination of education and experience. MBA preferred
• 10+ years of demonstrable successes in global consumer product marketing, brand, and/or product management experience for branded products
• Demonstrated business acumen and substantive experience with, and, understanding of P&L
• Demonstrated ability to think and act strategically with a general management orientation
• Well-developed leadership skills including the ability to inspire others, set direction/vision, drive innovation, get results through others, manage change, develop organization/team, coach and develop across the team as well as cross-functionally
• Exceptional analytical thinking skills including the ability to see trends and identify implications
• Detail oriented but able to understand and present the big picture
• Change management and problem-solving skills
• Excellent communication and presentation skills, including PowerPoint
• The ability to travel domestically and, occasionally, internationally