Business Product Marketing Manager
190k - 249k USD
Hybrid
Full Time
#Marketing
#Product Marketing
#Messaging
#Positioning
#Marketing Strategy
#Stakeholder Management
#Brand
#Advertising
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
Roblox is the leading immersive platform that creates unparalleled opportunities for brands to connect with a massive global audience. As of Q1 2024 alone, there have been over 370 brand activations on Roblox alone.
We are looking for a Business Product Marketing Manager to lead at the intersection of our Product Management and Brand Partnerships teams. Roblox’s Brand Partnerships Team drives innovation, growth and revenue for the company by partnering closely with top global brands and IP holders. In this role, you’ll unlock opportunities for our brands to foster brand affinity, engagement, and loyalty through our products and with your customer and product expertise.
Role is based in our San Mateo, CA office (days in-office, Tuesday-Thursday) #LI-Hybrid
You Will:
- Lead the launch process and drive the go-to-market (GTM) strategy, messaging, positioning, sales enablement for our suite of ad products.
- Develop compelling, evergreen product content that educates and inspires brands to activate and advertise on our platform across our business-focused channels (pitch decks, web, newsletters etc.) and industry events.
- Partner with other PMMs across product groups to build brand-focused messaging and content and that advertiser and brand feedback is shared back and actioned upon by the right product teams.
- Stay on the pulse of the industry, customer insights and trends to fuel improvement to existing products, inform messaging and how we take products to market.
- Foster deep cross-collaboration between Brand Partnerships, Engineering, Product Management, Marketing, Communications, Events and Creative teams. Become a trusted advisor to these teams.
- Communicate product details and vision internally and externally. Ensure that all company partners, including executive leadership, are up-to-speed on launch strategy and tactics and that Brand Partners have a smooth onboarding as they invest in advertising on Roblox.
- Report to Head of Product Marketing, Economy, Trust and Safety.
You Have:
- 6+ years Product Marketing experience with a global technology platform, with a preference for experience in advertising, sales or sales enablement.
- Proficient in messaging, positioning and marketing/content strategy.
- Experience leading omnichannel product marketing strategies.
- Experience driving deep internal partnerships, cross-functional alignment and working with stakeholders at all levels.
- Collaborative, perpetually curious with an extremely high-level of brand and customer focus.
- Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.
- Experience presenting at all levels of the organization, including executive leadership.
- Passion about supporting new business models and building an advertising business.
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits.
Roles that are based in our San Mateo, CA Headquarters are in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday (unless otherwise noted).
You’ll Love:
- Industry-leading compensation package
- Excellent medical, dental, and vision coverage
- A rewarding 401k program
- Flexible vacation policy
- Roflex - Flexible and supportive work policy
- Roblox Admin badge for your avatar
- At Roblox HQ:
- Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
- Onsite fitness center and fitness program credit
- Annual CalTrain Go Pass
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.
