Business Product Marketing Manager
190k - 249k USD
Hybrid
Full Time
#Marketing
#Product Marketing
#Messaging
#Positioning
#Marketing Strategy
#Stakeholder Management
#Brand
#Advertising
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences. We are building the tools and platform that empower our community to bring any idea they can imagine to life. Our mission is to connect a billion people with optimism and civility, and we are looking for talented individuals to help us shape the future of human interaction. As the leading immersive platform, we offer unparalleled opportunities for brands to connect with a massive global audience, evidenced by over 370 brand activations in the first quarter of 2024 alone.
The opportunity
We are seeking a Business Product Marketing Manager to serve as a vital link between our Product Management and Brand Partnerships teams. In this role, you will drive innovation and revenue by helping top global brands foster engagement and loyalty on our platform. You will be responsible for the go-to-market strategy for our suite of ad products, ensuring that our brand partners have the tools and insights they need to succeed. This is a full-time, hybrid position based in our San Mateo, California office, where you will be on-site Tuesday through Thursday.
A day in the life
- You will lead the end-to-end launch process, including the development of messaging, positioning, and sales enablement strategies for our advertising products.
- You will create compelling, evergreen content for pitch decks, newsletters, and industry events that educates brands on the value of activating on our platform.
- You will foster deep cross-functional collaboration by acting as a trusted advisor to our Engineering, Creative, Communications, and Product Management teams to ensure advertiser feedback informs our product roadmap.
Who you are
You are a seasoned professional with at least 6 years of product marketing experience, ideally within a global technology platform focused on advertising or sales enablement. You possess a strong command of marketing strategy and have a proven ability to lead omnichannel campaigns. You are a natural collaborator who excels at building alignment across diverse internal teams and communicating effectively with executive leadership. You are perpetually curious, deeply focused on the customer experience, and passionate about building new business models within the advertising space. Fluency in English is required for this role.
Why you'll love it here
We offer a competitive annual salary range of $189,520 to $248,590 USD. Beyond the compensation, we provide a comprehensive benefits package designed to support your well-being and professional growth.
- Excellent medical, dental, and vision insurance coverage.
- A rewarding 401k program and equity compensation.
- Paid time off and a flexible work policy.
- Commuter benefits to assist with your travel.
- Professional development opportunities to help you grow your career.
- Access to onsite perks at our headquarters, including catered lunches, stocked kitchens, and an onsite fitness center.








