Business Intelligence Analyst at Sony Honda Mobility of America

Sony Honda Mobility of America is a joint venture between Sony and Honda, bringing together decades of expertise to redefine the future of transportation. Our team in Culver City is currently focused on the highly anticipated 2026 launch of AFEELA, an electric vehicle designed to foster an interactive relationship between people and mobility. By leveraging advanced sensing and network technologies, we aim to create a mobility experience that feels and responds to society, moving people through innovative, diverse solutions.

The role

We are looking for a Senior Business Intelligence Analyst to join our team in a full-time, on-site capacity. This is a strategic position for someone with at least five years of experience in the automotive or competitive intelligence sectors. You will play a vital role in our upcoming product launch by leading research and data analysis efforts, helping us understand market trends and consumer behavior to build a powerful brand presence.

Core responsibilities

• Conduct deep research into the electric vehicle industry to monitor competitor strategies and identify emerging market opportunities or potential threats.
• Gather and interpret consumer behavior data through surveys and focus groups to ensure our marketing and sales strategies are perfectly aligned with our target audience.
• Develop actionable insights and strategic recommendations to improve our market share, while collaborating with cross-functional teams to drive brand awareness.

Skills and experience

To succeed in this role, you should possess strong analytical skills and the ability to translate complex data into clear, compelling recommendations. We value candidates who have a collaborative spirit and the organizational expertise to manage multiple priorities effectively.

• A bachelor’s degree in a relevant field.
• At least 5 years of professional experience in competitive intelligence or the automotive industry.
• Expertise in tools such as Excel, PowerBI, Tableau, Adobe Analytics, and Salesforce.
• Excellent communication and presentation skills, with the ability to influence senior management and external stakeholders.

Compensation and benefits

The anticipated annual base salary for this position is $90,000 to $120,000, depending on your specific experience, qualifications, and location. Beyond your salary, we offer a robust package designed to support your well-being and professional growth:

• Comprehensive medical, dental, and vision insurance.
• Flexible working hours and a generous time-off policy.
• Maternity and paternity leave to support your family life.
• A 401k program to help you plan for the future.
• A dedicated learning budget to encourage your ongoing development.

How to apply

If you are passionate about the future of mobility and want to help shape the launch of AFEELA, we would love to hear from you. Please submit your application to join our team in Culver City. We are an equal opportunity employer and welcome candidates from all backgrounds to apply.