Business Intelligence Analyst at Sony Honda Mobility of America

About the Job 

Sony Honda Mobility of America Inc, based in Culver City, CA, is a subsidiary of Sony Honda Mobility Inc headquartered in Tokyo, Japan. As a 50/50 joint venture between Sony and Honda, SHM was established in Japan on September 28th, 2022, with over 200 employees in Tokyo. Sony Honda Mobility of America, situated in Culver City, California, was established in March 2023, where our dedicated team is working on introducing the electric vehicle, AFEELA, to the market. AFEELA embodies the essence of "FEEL," central to the mobility experience, fostering an interactive relationship where people "FEEL" mobility as an intelligent entity, and mobility reciprocates by "FEELing" people and society through sensing and network IT technologies. Our mission is to move people through innovative solutions inspired by diversity.

Position Summary

SHMA is seeking an experienced Competitive Intelligence Analyst to play a pivotal role in the highly anticipated launch of AFEELA in 2026 and then effectively building a strong brand in the market closely aligning with sales goals. This strategic position will lead the execution of research and data analysis of automotive market trends and consumer behavior and shape best practices across the organization. You will be a visionary, orchestrating strategies to solidify SHMA's presence and unlock brand growth. 

Job Responsibilities

Analyze Market Trends and Competitive Landscape 

• Conduct comprehensive research and analysis of market trends, competitive landscape, and emerging technologies within the electric vehicle industry. 
• Monitor and analyze competitors' strategies, products, and market activities to identify opportunities and threats. 
• Evaluate and optimize AFEELA's market positioning by understanding industry benchmarks and best practices. 

Gather and Interpret Consumer Behavior Data 

• Gather and interpret consumer behavior data to inform marketing and sales strategies, ensuring alignment with AFEELA's target market and product positioning. 
• Conduct surveys, focus groups, and other research methods to gather detailed consumer insights specific to the electric vehicle market. 
• Analyze consumer purchase behavior, preferences, and trends to identify key drivers and barriers to adoption of AFEELA's products. 

Develop Strategic Recommendations to Enhance Market Share 

• Develop actionable insights and strategic recommendations to enhance AFEELA's market share and competitive advantage in the lead-up to the 2026 sedan launch. 
• Prepare detailed reports and presentations to communicate findings and recommendations to senior management and cross-functional teams. 
• Collaborate with the marketing team to develop targeted campaigns and initiatives based on consumer behavior analysis to boost brand awareness and sales. 

Qualifications for Position

• Bachelor’s degree (any relevant field)
• Minimum of 5 years related work experience in automotive and/or competitive intelligence 
• Expert knowledge of automotive and/or competitive intelligence landscape 
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a dynamic environment while maintaining exceptional attention to detail 
• Strong analytical and quantitative skills with the ability to translate data into compelling insights and recommendations 
• Proficiency in Excel, PowerBI, Tableau, Adobe Analytics, R, Salesforce, and related software 
• Proficient with Microsoft Office Suite or related software. 
• Excellent presentation and communication skills 
• Collaborative spirit and ability to effectively build relationships across internal and external stakeholders 

Benefits

• Comprehensive medical, dental, and vision benefits
• Flexible Working Policy
• Paid parental leave
• 401K Program
• “Take What You Need” time off policy, with a minimum of 15 days off per year, and holiday breaks.
• Yearly bonuses (subject to eligibility)
• Company phone (subject to eligibility)
• Company swag
• A brand-new laptop and monitor
• A wide variety of employee business resource groups (EBRGs)
• Special discounts on Sony products
• Learning and Development quarterly stipend
• More to come!

The anticipated annual base salary for this position is $90,000 to $120,000. This range does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.    

Sony Honda Mobility of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.

Disability Accommodation for Applicants

Sony Honda Mobility of America is an Equal Opportunity Employer. We encourage applicants of all backgrounds to apply. We consider qualified individuals with disabilities and disabled veterans for accommodation in the job application process. For accommodation requests, please contact us at [email protected], specifying the position you are applying for.