Nayya

Braze Email Marketing Specialist

United States

70k - 80k USD

Hybrid

Contractor

#Marketing

#Email Marketing

#Performance Marketing

#Braze

#Segmentation

#Data Analysis

#A B Testing

#Email

#Management

#Cross Functional Collaboration

Nayya is looking for a Braze Email Marketing Specialist

Contractor Mid-Level Hybrid United States Marketing Email Marketing Performance Marketing Braze Segmentation Data Analysis A B Testing Email Management Cross Functional Collaboration English Hybrid work Stock options

70k - 80k USD per year

We're looking for a Braze Email Marketing Specialist to help drive user engagement through targeted email campaigns during Open Enrollment season at Nayya, a VC-backed startup building a personalized benefits platform that uses machine learning to guide millions of Americans through complex health and financial decisions.

Responsibilities

Manage a segment of customer email program deployments from start to finish using a step-by-step guide.
Build, edit, and schedule multi-step user journeys in Braze while maintaining a deployment calendar.
Handle list management tasks including segmentation, list health, reputation monitoring, and growth initiatives.
Run A/B tests, analyze results, and identify performance improvement opportunities.
Collaborate regularly with marketing stakeholders to align on shared deployment timelines.
Communicate proactively with team members about blockers and troubleshoot Braze issues with minimal assistance.

Must-haves

3-4 years of professional marketing experience, including at least 2 years in performance marketing.
Expert-level experience with the Braze email marketing platform.
Experience with segmentation and personalization across multiple campaign channels.
Strong data analysis, problem-solving, and strategic thinking skills.
Experience working cross-functionally with product, design, marketing, and client-facing teams.
Excellent written and verbal communication skills.
English fluency.

Nice-to-haves

B2B2C experience.
Startup experience.

Benefits

The salary range for this role is $35.00/hr - $40.00/hr, adjusted by location factor for candidates outside the New York area.

Hybrid work arrangement.
Stock options.
Employer-paid healthcare.
Opportunity to join an early-stage, rapidly scaling VC-backed startup with meaningful impact on product growth.
Values-driven culture focused on empowerment, autonomy, and cross-functional collaboration.

Nayya

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Braze Email Marketing Specialist at Nayya