Maple
Brand Writer
Hybrid
Full Time
#Marketing
#Health Tech
#Content
#Writing
#Content Management
#Google Workspace
#Slack
#Figma
#AI
#SEO
#Project Management
Maple is looking for a Brand Writer
Full TimeMid-LevelHybridCanadaMarketingHealth TechContentWritingContent ManagementGoogle WorkspaceSlackFigmaAISEOProject ManagementEnglishMedical insuranceDental insuranceLife insuranceWellness programs
ABOUT MAPLE
Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, nurse practitioners and other types of health providers.
We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies.
We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies.
THE POSITION
Do you thrive on transforming ideas into compelling, engaging short-form content that captures attention and inspires action? We’re looking for a Brand Writer to bring Maple’s voice to life across every touchpoint.
At Maple, we believe brand is more than design or messaging—it’s how people feel when they experience our content. As a Brand Writer, you’ll play a key role in shaping that experience. From landing pages and email campaigns to in-app messaging and social content, you’ll create thoughtful, human-centred writing that builds trust, sparks engagement, and deepens our audience’s connection with Maple.
YOUR IMPACT
12-18 MONTH DELIVERABLES
In your first 90 days, you will gain a deep understanding of Maple’s brand, products, and audience needs across B2B and B2C markets. Collaborating with marketing, product, and sales teams, you will refine Maple’s brand voice and ensure content consistency. You’ll also begin creating and optimizing short-form content for key channels, focusing on engagement and effectiveness.
Over the next 12 to 18 months, you will scale content production while maintaining quality and impact. By developing strategic, audience-driven content, you will enhance engagement and drive measurable results. Through ongoing testing and iteration, you will refine messaging to strengthen brand storytelling and market positioning.
CANDIDATE PROFILE
Note: all submissions require a cover letter and 2-3 writing samples, including a collection of past work, real and/or speculative (please label accordingly).
Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple. We value equity, diversity, and inclusion, and we’re committed to providing fair and equal opportunities to all applicants. We also want to provide an accessible interview process, so if there’s any accommodations that would make your experience more comfortable, please let us know.
CULTURE AND ORGANIZATIONAL FIT
The Maple team is:
WORKING AT MAPLE
We want you to love working at Maple—feeling challenged, supported, and cared for. Just as we strive to grow and improve, we encourage you to embrace the same mindset as you work toward your personal best. Together, we can learn, develop, and power the future of healthcare. At Maple, your success is our success.
We care about your health and well-being. Here’s how we’ve got you covered:
OTHER
Please note that any offer of employment may be subject to verification of employment and education background checks, including a criminal record check.
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