Brand Writer at Maple

Since our founding in 2015, Maple has been on a mission to transform the future of healthcare. We are a fast-growing health tech company dedicated to building a superior, connected experience for patients, doctors, and nurse practitioners. Today, we support nearly 4 million Canadians and work with a network of over 2,000 healthcare providers across our direct-to-consumer, employer, and public sector channels. Our success is built on an entrepreneurial culture that values passion, collaboration, and creative thinking, which has earned us recognition as one of Canada’s top growing companies and most impactful organizations.

The opportunity

We are looking for a talented Brand Writer to help us bring the Maple voice to life. You will play a vital role in shaping how people feel when they interact with our brand, moving beyond simple messaging to create human-centered content that builds genuine trust. Whether you are crafting landing pages, email campaigns, or in-app messaging, your work will directly influence how we connect with our audience and inspire them to take action. This is a mid-level, full-time role based in Canada that offers the flexibility of a hybrid work environment.

A day in the life

• Develop high-quality, engaging short-form content across multiple formats, including digital marketing assets, social media posts, and sales enablement collateral.
• Collaborate closely with our marketing, product, and sales teams to ensure our messaging is consistent, clear, and aligned with our broader business objectives.
• Use data, industry insights, and AI tools to refine our storytelling, optimize content performance, and ensure we are effectively reaching both B2C and B2B audiences.

Who you are

You are a creative storyteller with 3 to 5 years of professional writing experience, ideally within a tech, SaaS, or agency setting. You possess a sharp eye for grammar and a natural ability to adapt your tone to suit different platforms and audiences. You are comfortable navigating a fast-paced environment and are proficient with tools like Google Workspace, Slack, Figma, and various content management systems. Above all, you are a collaborative partner who is passionate about using data and SEO best practices to drive meaningful engagement.

Why you'll love it here

We want you to feel supported, challenged, and cared for as you grow your career with us. We offer a comprehensive suite of benefits designed to prioritize your health and professional development:

• A competitive benefits package including medical, dental, and life insurance.
• Access to virtual healthcare services for you and your family.
• Wellness programs and a health spending account to support your personal well-being.
• Professional development opportunities with an annual budget to help you branch out and learn.
• A flexible work environment that includes hybrid and remote options, plus the ability to work internationally for up to 5 days per year through our Destination5 program.
• Paid time off, including 3 weeks of vacation and 10 additional paid health days.