Arbitrumfoundation

Brand Strategy Lead

Remote

Full Time

#Marketing

#Brand Strategy

#Growth

#Digital Marketing

#Leadership

#Communication

#Analytical Skills

Arbitrumfoundation is looking for a Brand Strategy Lead

Full Time Lead Remote Marketing Brand Strategy Growth Digital Marketing Leadership Communication Analytical Skills English Remote work Medical insurance Home office budget Mental wellness budget Learning budget Flexible hours Paid time off

About Arbitrum Foundation

The Arbitrum Foundation is dedicated to scaling Ethereum through cutting-edge Layer 2 solutions. Our flagship product, Arbitrum One, an Optimistic Rollup, enables faster, more affordable transactions while maintaining Ethereum’s security and decentralization. We empower developers to build decentralized applications (dApps) that are both scalable and secure, using Arbitrum chains, which offer flexibility in performance and cost. Our mission is to enhance the Ethereum ecosystem and drive the adoption of Web3 technology by delivering high-performance, open-source blockchain solutions. Arbitrum is already the leading Ethereum scaling solution with hundreds of dApps on the platform and over $13bn TVL.

At the Arbitrum Foundation, we value decentralization, innovation, and community. We are committed to shaping the future of decentralized finance and blockchain technology, and we’re looking for passionate individuals to help us build the next generation of the Web.

Your Role

The Arbitrum Foundation marketing team is seeking a Head of Brand Marketing who can merge traditional Web2 marketing strategies with innovative Web3 growth techniques to drive the success of projects launching on Arbitrum while growing the brand through strategic partnerships across key verticals and strengthening user conversion and retention. Your role is central to ensuring user adoption growth and the success of the Arbitrum ecosystem in key verticals and driving liquidity. You will provide consultations to our partners and be responsible for running growth campaigns for our partners.

Your Responsibilities

Develop and implement a long-term brand strategy that aligns with the Arbitrum Foundation’s overall business objectives.

Define and articulate the brand's unique value proposition and positioning.

Create a strong brand identity, including a logo, tagline, and visual language.

Establish brand guidelines and ensure consistency across all marketing materials and channels.

Develop and execute integrated marketing campaigns to increase brand awareness and visibility.

Leverage a mix of Web3 and non-Web3 marketing channels, including social media, content marketing, PR, and paid advertising.

Identify and partner with key influencers, partners and media outlets to amplify brand messaging.

Monitor brand sentiment and reputation, and take proactive measures to address any issues.

Create and manage a seamless brand experience across all touchpoints, including the website and social media.

Develop and implement full-funnel marketing programs to foster long-term relationships with builders and users.

Collaborate with cross-functional teams to ensure brand consistency in product launches and updates.

Establish key performance indicators (KPIs) to measure brand health and marketing effectiveness.

Track and analyze brand metrics, such as brand awareness, brand perception, and brand preference.

Use data-driven insights to optimize marketing strategies and campaigns.

What You'll Need

5+ years in full-funnel campaign design and management across growth and brand, in relation to Web2 and Web3 experiences; case study & presentation required during the interview.

Proven track record in brand marketing, preferably in the blockchain industry and in-depth knowledge of the Web3 ecosystem.

Good grasp of Web3 user funnel challenges and cross-platform user journey.

Deep understanding of digital marketing channels and tactics.

Strong leadership skills.

Excellent communication and presentation skills.

Strong analytical and problem-solving skills.

Ability to work in a fast-paced, dynamic environment.

Passion for blockchain technology and the future of decentralized finance.

Effective relationship builder with strong communication skills.

Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done.

Be able to work across time zones with a global cross-functional team.

Strong spoken and written English communication skills.

Arbitrum Foundation Perks

The Arbitrum Foundation's benefits program is designed to prioritize the health and well-being of you and your family. Our comprehensive compensation package offers a range of benefits for all full-time employees:

- Remote first global workforce

- Industry-leading healthcare insurance

- Home office set-up allowance

- Wellbeing allowance

- Growth / continuing education allowance

- Flexible time off

- Company-issued laptop

The Arbitrum Foundation is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. The Arbitrum Foundation is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

If you believe you're a strong candidate but don’t meet every requirement listed in the job description, we still encourage you to reach out. We’d love the opportunity to connect and explore how you could be a great fit for the role.

Learn More about The Arbitrum Foundation

Website|Twitter|Telegram|Discord|LinkedIn

Arbitrumfoundation

0 views

1 applied

Markets

Blockchain

Web3

Finance

Share this job

Copy Permalink

Discover similar jobs

Lasley Solutions

Account Executive

Remote

Full Time

#Sales

#SaaS

#Technology

#Cold Calling

#Product Demonstrations

#CRM Management

#Growth

#Lead Generation

#Forecasting

Management Leadership for Tomorrow (MLT)

Associate, B2B Marketing

Remote

Full Time

#B2B Marketing

#Digital Marketing

#Event Coordination

#Google Analytics

#Social Media

#Email Marketing

#LinkedIn Ads

#Google Ads

#Content Creation

#Marketing Analytics

#Project Management

Riverflex

Business Analyst

Remote

Contractor

#Digital Transformation

#Business Analysis

#IAM

#Jira

#Stakeholder Management

#Documentation

#Agile

#Analytical Skills

#Change Management

dotte LTD

Growth Marketing Lead

Remote

Part Time

#Growth Marketing

#Community Building

#Performance Marketing

#Customer Acquisition

#Data Analysis

#Growth Strategy

#Hypothesis Testing

#Digital Marketing

Everseen

Product Manager III – Data Intelligence

Remote

Full Time

#AI

#Data

#Retail

#Product Management

#Data Analytics

#Product Strategy

#Leadership

#Data Governance

#UX Research

#Analytics

#Customer Engagement

#Metrics

Sword Health

Governance, Risk & Compliance Analyst

Portugal

Remote

Full Time

#Information Security

#Healthcare Technology

#Compliance

#ISO 27001

#SOC 2

#GDPR

#HIPAA

#Risk Management

#Leadership

#AI

Prolific

Field Marketing Manager

120k - 140k USD

Remote

Full Time

#Field Marketing

#Marketing

#B2B Marketing

#Event Strategy

#Pipeline Generation

#Outreach

#Content Creation

#Metrics

#Collaboration

#Communication Skills

Mediafly

Marketing Creative Designer

Remote

Full Time

#Marketing

#B2B SaaS

#Design

#Figma

#Adobe Creative Suite

#Digital

#Email

#Social Media

#Landing Pages

#Brand

Aspiring Vietnam

HR Volunteer

Remote

Volunteer

#Human Resources

#Recruitment

#Communication

#Document Management

#Support

Supermetrics

Senior Account Executive

170k - 200k USD

Remote

Full Time

#Sales

#SaaS Sales

#Digital Marketing

#Salesforce

#CRM Software

#Sales Prospecting

#Cold Calling

#Product Demonstrations

#Analytics

#Lead Qualification

#Management

Mixlab

Territory Sales Manager

117k - 132k USD

Remote

Full Time

#Sales

#CRM

#HubSpot

#Cold Calling

#Prospecting

#Account Management

#Google Suite

#Communication

CrossFit

Integrated Marketing Manager

Remote

Full Time

#Integrated Marketing

#Marketing

#Marketing Campaigns

#Project Management

#Strategic Planning

#Campaign Execution

#Collaboration

#Analytics

#PR

Physikit

Communications Working Student

Remote

Part Time

#Marketing

#Communications

#Social Media

#Design

#Sales

#HR

Creative Fabrica

AI Marketing Specialist

Remote

Full Time

#Marketing

#AI

#Automation

#Engineering

#Email Automation

#Content

#Salesforce

#HubSpot

#Workflow Automation

Liongard

Business Development Representative

Remote

Full Time

#Sales

#Business Development

#Automation

#Outbound Calling

#Outreach

#Lead Qualification

#Sales Pipeline

#Time Management

#Multitasking

#Communication

Clear Essence Cosmetics

Brand Ambassador/Sales Representative

United States

Remote

Part Time

#Sales

#Marketing

#Management

#Trade Shows

#Reporting

#Business Development

dLocal

AI Product Manager

Remote

Full Time

#Product

#Developer Tools

#Software Engineering

#Product Management

#Git

#Testing

#Metrics Analysis

#Communication

#Orchestration

Commerce Pundit Technologies Pvt Ltd

Content Writer

Remote

Contractor

#Content Writing

#Ecommerce

#Marketing

#Written Communication

#Communication

#Microsoft Word

#Microsoft Excel

#Microsoft PowerPoint

#Adobe Illustrator

#Social

#Time Management

Finom

Product & Regional Marketing Manager

Remote

Full Time

#Product Marketing

#Marketing

#Fintech

#Project Management

#Market Analysis

#Messaging

#Campaign Strategy

#Data Analysis

#Coordination

#AI Tools

Triply

Senior Account Executive

Remote

Full Time

#B2B SaaS

#Sales

#Growth

#Sales Pipeline

#Customer Acquisition

#Sales Analysis

#Contract Negotiation

#Prospecting

Your dream job awaits.

Explore exciting opportunities, connect with top employers, and ignite your career.

Explore Jobs

Related Resources

Marketing Salary Guide

Compensation data for Marketing roles

Marketing Job Market

Hiring trends and demand for Marketing

Marketing Interview Prep

Practice questions for Marketing interviews

Growth Salary Guide

Compensation data for Growth roles

Growth Job Market

Hiring trends and demand for Growth

Growth Interview Prep

Practice questions for Growth interviews

Brand Strategy Lead at Arbitrumfoundation