Brand Strategy Lead at Arbitrumfoundation

The Arbitrum Foundation is dedicated to scaling Ethereum through advanced Layer 2 solutions. Our primary product, Arbitrum One, utilizes Optimistic Rollup technology to facilitate faster and more cost-effective transactions while upholding the security and decentralization of the Ethereum network. We empower developers to build secure, scalable decentralized applications, and we currently stand as the leading Ethereum scaling solution, supporting hundreds of applications and managing over 13 billion dollars in total value locked. Our team is driven by a commitment to decentralization, innovation, and community, and we are looking for a Brand Strategy Lead to help us define the future of the Web3 landscape.

Key outcomes

• Create and execute a comprehensive long-term brand strategy that aligns with our core business objectives.
• Define our unique value proposition and establish a cohesive brand identity, including visual language and messaging.
• Develop and manage integrated marketing campaigns across both Web3 and traditional digital channels to boost brand visibility.
• Build full-funnel marketing programs designed to foster long-term engagement with both builders and end users.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all product launches and updates.
• Establish and monitor key performance indicators to track brand health, sentiment, and marketing effectiveness.
• Provide strategic consultation to our partners and manage growth campaigns to drive ecosystem success and liquidity.
• Leverage data-driven insights to continuously optimize our marketing strategies and user journeys.

Requirements

• At least 5 years of experience in full-funnel campaign design and management, covering both Web2 and Web3 environments. Please be prepared to provide a case study and presentation during the interview process.
• A proven history of success in brand marketing, with specific expertise in the blockchain industry and a deep understanding of the Web3 ecosystem.
• Comprehensive knowledge of digital marketing channels, tactics, and the specific challenges associated with Web3 user funnels.
• Strong leadership, communication, and presentation skills, with the ability to work effectively across global time zones.
• An entrepreneurial mindset, characterized by the ability to work autonomously while remaining proactive in a fast-paced environment.
• Excellent proficiency in spoken and written English.
• A genuine passion for blockchain technology and the advancement of decentralized finance.

Compensation

We offer a comprehensive benefits package designed to support the health and well-being of our employees, including:

• A remote-first work environment.
• Industry-leading medical insurance.
• A dedicated home office budget.
• A mental wellness budget.
• A learning and professional development budget.
• Flexible working hours and paid time off.
• A company-issued laptop.

How to apply

If you are passionate about shaping the future of decentralized technology, we invite you to apply. We value diversity and encourage you to reach out even if you do not meet every listed requirement, as we would love to explore how your unique background could contribute to our mission.