Brand Strategy Lead
Hybrid
Full Time
#Marketing
#Brand Strategy
#Data Analysis
#Project Management
#Communication
SurveyMonkey is the world’s most popular platform for surveys and forms, designed to help businesses turn feedback into action. We combine powerful analytical capabilities with intuitive design to serve a wide range of needs, from customer experience and employee engagement to market research and registration. By integrating AI-powered technology and expert research tools, we empower millions of users, including startups and Fortune 500 companies, to make informed decisions and drive growth. We are currently looking for a visionary Brand Strategy Lead to join our team in Canada on a full-time, hybrid basis.
Key outcomes
- Develop and execute a cohesive brand strategy that aligns with our core business objectives and strengthens our market position.
- Utilize research, industry trends, and audience insights to refine our brand messaging and differentiation.
- Conduct quarterly audits of our creative output and competitor performance to uncover new opportunities.
- Oversee brand campaigns from the initial concept through to final execution, ensuring all work meets our high standards.
- Monitor brand performance metrics and apply data-driven insights to optimize our ongoing strategies.
- Communicate brand initiatives and progress to executive leadership and various cross-functional partners.
- Mentor team members and provide leadership to support our broader marketing goals.
Requirements
- At least 9 years of professional experience in brand management or brand strategy.
- A proven history of successfully developing and implementing brand strategies.
- Deep expertise in audience segmentation, narrative development, and brand positioning.
- Strong analytical skills with the ability to turn complex data into clear, actionable plans.
- Excellent communication and presentation abilities, particularly when engaging with senior leadership.
- Proficiency in using analytics and customer research tools to guide decision-making.
- Strong project management skills, with the ability to lead complex, cross-functional initiatives.
- Fluency in English.
Compensation
We believe in the power of in-person collaboration to foster community and innovation. This role is a hybrid position, requiring you to work from a SurveyMonkey office up to 1 day per week. We support our team members with the following benefits:
- Hybrid work arrangements.
- A dedicated learning budget.
- Opportunities for ongoing professional development.
How to apply
If you are a strategic thinker with a passion for brand storytelling and data-driven growth, we invite you to apply. Please submit your application through our careers portal to be considered for this executive-level opportunity.
SurveyMonkey
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