Brand & Product Marketing Lead at Outschool

At Outschool, our mission is to inspire a lifelong love of learning in children. We recognize that the traditional education system often struggles to keep pace with the diverse needs of today's students, so we have built a platform that offers a flexible, human, and deeply engaging alternative. Since our launch in 2017, we have grown into a global community that has served over one million learners, fueled by more than 100 million dollars in annual bookings. We are proud to be recognized as a top innovator in EdTech and a premier place to work, and we are looking for passionate individuals who want to help us reshape the future of education.

The opportunity

We are searching for a Brand & Product Marketing Lead to join our team. This is a senior-level role for a strategist and storyteller who is ready to shape how our platform is perceived by families around the world. You will play a pivotal part in our growth, ensuring that our tech-forward solutions are embraced by our community. This role is about more than just marketing. It is about building trust, fostering loyalty, and crafting a narrative that makes our educational experiences essential for learners everywhere.

A day in the life

• You will develop and execute comprehensive brand and product marketing strategies, creating campaigns that resonate emotionally while driving meaningful growth.
• You will partner closely with our product and growth teams to lead high-impact product launches that are both creative and precise.
• You will serve as a champion for our customers, using research and market insights to position our offerings as must-have tools for modern education.

Who you are

You are a seasoned professional with a background in tech-forward, data-driven consumer businesses. You understand the nuances of subscription models and know how to balance customer acquisition with long-term retention. You are a natural storyteller who can turn complex ideas into compelling messages that drive action. Because we operate in a fast-paced startup environment, you are comfortable with ambiguity and thrive when you can act as both a strategist and a hands-on contributor. You value collaboration and have a proven ability to work seamlessly across departments to create a cohesive customer journey.

Why you'll love it here

We believe that taking care of our team is the best way to ensure we do our best work. We offer a competitive salary range, with compensation between 165,000 and 200,000 USD for candidates in New York, California, and Seattle, and between 140,000 and 175,000 USD for candidates in Colorado or Washington outside of Seattle. Beyond compensation, you will enjoy a robust benefits package designed to support your life and career:

• Financial Wellness: Stock options and investment plans to help you plan for the future.
• Comprehensive Health: Medical, dental, vision, disability, and life insurance coverage, including support for family planning.
• Work-Life Balance: Generous paid time off and family leave to help you recharge.
• Remote Culture: Support for your home office setup, internet allowances, and virtual community events.
• Professional Growth: Annual budgets for your professional development and opportunities to use our platform for your own learners.
• Community Impact: We match employee donations to charities and support non-profit educational programs.