Brand & Product Marketing Lead at Outschool

The Role

We’re looking for a Brand & Product Marketing Lead who’s equal parts strategist, storyteller, and operator. This isn’t just another marketing role—it’s a chance to shape how our cutting-edge, tech-forward product is perceived and embraced by parents worldwide. Your work will directly impact how we revolutionize education, building trust, loyalty, and excitement around everything we create.

We’re looking for someone bold. Someone who can take a big vision and turn it into clear, actionable, and high-impact marketing. You’ll craft campaigns that inspire, lead product launches that resonate with precision, and create customer experiences that build lasting loyalty.

At other companies, this role would be equivalent to a senior position. At Outschool we have decided to take an unconventional approach to titling that aligns with our values and is focused on impact above status. You can learn more about our titling philosophy here.

CORE RESPONSIBILITIES:

• Write the playbook: Develop and execute brand and product marketing strategies that make us impossible to ignore. From compelling campaigns that connect emotionally to growth-driven launches, you’ll define how we show up.
• Lead unforgettable product launches: Partner with product and growth teams to deliver go-to-market strategies that are creative, precise, and highly effective.
• Understand our audience and the market: Be the ultimate advocate for our customers. Leverage insights, research, and competitive analysis to position our products as must-haves, not just nice-to-haves.
• Collaborate and inspire across teams: Work closely with product, design, growth, and customer success teams to create a cohesive, on-brand customer journey from awareness to retention.
• Measure, learn, evolve: Define clear goals, analyze results, and iterate. You’ll experiment, learn from data, and continuously improve until great becomes exceptional.

DESIRED EXPERIENCE & SKILLS:

• You’ve worked in consumer businesses that are tech-forward, data-driven, and customer-obsessed.
• You’re a natural storyteller—whether it’s a brand campaign or a product launch, you know how to create messaging that sticks, inspires, and drives action.
• You thrive at the intersection of strategy and execution. Big ideas are important, but you know how to make them happen.
• You’re a player coach and can be hands on for our startup environment
• Collaboration is second nature to you. You work seamlessly across teams as a partner, problem-solver, and someone who makes processes smoother, not harder.

OTHER CONSIDERATIONS:

• Experience with subscription businesses or loyalty programs where customer retention was as critical as acquisition.
• Startup experience—you know how to thrive in fast-moving, ever-evolving environments where change is constant, and ambiguity motivates you rather than slowing you down
• You’ve managed in-house teams and partnered with agencies

Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. For New York and California candidates, as well as candidates based in Seattle, WA the salary range for this role would be $165,000-200,000 USD.

For Washington candidates outside of Seattle, as well as Colorado candidates, the salary range for this role would be $140,000-$175,000 USD.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on March 21, 2024.

Please see the independent bias audit report covering our use of Covey here.