Brand & Mkt Director at Stori Card - MX

Stori is a rapidly growing fintech company dedicated to making credit accessible to the 400 million underbanked consumers across Latin America. Since our launch in Mexico, we have quickly become a leading digital bank, serving over two million applicants for our credit card products. We are backed by world-class global investors and led by a team with over a century of combined experience from major financial and technology institutions. We pride ourselves on a flat, inclusive culture where every team member is encouraged to be their authentic self while driving our mission forward.

What is this role?

We are looking for a seasoned Brand & Mkt Director to join our team on a full-time, on-site basis in Mexico. This is an executive-level position designed for a strategic leader who can shape our brand identity and drive our market presence. You will play a pivotal role in our growth by ensuring our message resonates deeply with our customers and remains consistent across every platform.

What will you do?

• Define and lead the emotional positioning of our brand to increase top-of-mind awareness and ensure a cohesive identity across all physical and digital touchpoints.
• Oversee the development and execution of comprehensive content, social media, and public relations strategies that position us as a trusted authority in financial education.
• Manage and mentor a high-performing team of brand professionals while collaborating with product and design departments to align our messaging with the overall user experience.

What makes you a great fit?

You are a creative and analytical leader with a proven track record of building successful brand strategies in fast-paced startup environments. You possess a unique ability to translate complex value propositions into compelling stories that connect emotionally with audiences. Your toolkit includes:

• Expertise in storytelling, copywriting, and visual design, with a sharp eye for quality.
• Strong analytical skills and experience in budget management, allowing you to deliver impactful projects efficiently.
• Exceptional leadership abilities, with a history of hiring and developing talented creative teams.
• Fluency in both English and Spanish, enabling you to communicate effectively across our diverse international organization.
• A problem-solving mindset and the ability to influence cross-functional stakeholders at all levels.

What's in it for you?

Joining Stori means becoming part of a mission-driven team that is actively improving the lives of our customers through financial inclusion. In addition to the opportunity for international exposure, we provide:

• Dedicated professional development opportunities to help you grow your career.
• A collaborative work environment with a flat structure.
• Company swag.
• All legally required benefits.