Walkerandcompany

Brand Marketing Manager

United States

Hybrid

Full Time

#Marketing

#Marketing Strategy

#Campaign Management

#Project Management

#Market Research

#Cross Functional Collaboration

#Event Planning

#PR Strategy

#Team Management

#Communication

Walkerandcompany is looking for a Brand Marketing Manager

Full Time Mid-Level Hybrid United States Marketing Marketing Strategy Campaign Management Project Management Market Research Cross Functional Collaboration Event Planning PR Strategy Team Management Communication English Hybrid work

COMPANY OVERVIEW

Walker & Company Brands, the maker of BEVEL, is a fast-growing consumer packaged goods (CPG) company that exists to make health and beauty simple for people of color. We do this by designing, developing, and testing products and services specifically tailored to our community’s needs and delivering on the promise of great customer service and an easy, practical shopping experience.

POSITION SUMMARY

Reporting to the Senior Marketing Director, the Manager, Brand Marketing will be responsible for executing strategic marketing plans to drive brand awareness, customer acquisition, and sales growth. The Manager, Brand Marketing will collaborate with cross-functional teams to help develop strong, tactical plans to support integrated marketing campaigns, and will be responsible for executing those plans across various channels. The Manager, Brand Marketing will own and maintain a detailed marketing calendar for the brand, partnering with the Social Media Manager, Retail team, and other cross functionals to ensure all key dates and events are captured and supported with marketing plans. The Manager, Brand Marketing will also support the planning and execution of various brand events and partnerships throughout the year, including physical activation and coordination of ambassadors, ordering of samples, etc. The ideal candidate will have a strong background in marketing strategy and campaign management, with a passion for driving measurable results.

PERSONAL QUALIFICATIONS

The candidate selected for this position will be a driven, ambitious thinker who is intellectually curious and has a healthy appetite for trying new things. This individual will need to be self-motivated with an entrepreneurial spirit, and adept in operating in a fast-growing, performance-driven environment. He/she/they must also be accustomed to working on multiple tasks in parallel, and should be a self-starter that excels in finding ways to get things done. His/her/their core competency must be in execution with speed and excellence.

Key Responsibilities

Lead the execution of marketing campaigns to support key moments, new launches, and hero products based on strategy developed by Sr. Marketing Director

Participate in cross-functional E2E planning meetings and own developing marketing-specific plans (experiential, sampling, retail-specific) to tie into broader marketing programs (Sr. Marketing Director to lead cross-functional planning)

Maintain marketing calendar to capture all planned activity, maintain detailed log of all actual plans to communicate to organization, retailers, etc., and ensure project management of marketing programs to ensure on-time deliverables

Support execution of PR activities, in line with PR strategy developed by Sr. Marketing Director and PR agency

Own execution of Atlanta-based experiential events strategy and lead planning of all events, including physical activation and coordination of ambassadors, ordering of samples, etc.

Collaborate with Sales team, eComm team, etc. to align marketing initiatives with overall business objectives and drive integrated campaigns.

Conduct market research and analysis to identify trends, opportunities, and customer insights that inform marketing strategies and tactics

Stay up-to-date with industry trends and best practices

Personal Qualifications

Proven track record of developing and executing successful marketing strategies and campaigns

Strong leadership and team management skills, with the ability to inspire and motivate a team to achieve goals

Strong operational discipline

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

The ability to come up with creative ideas

A creative mindset with the ability to generate innovative new ideas that can generate brand talkability

The ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Writing and proofreading skills

Analytical problem solving skills

Experience working in startups / fast-paced environments and large corporate environments

The ability to think strategically yet show a willingness to roll up sleeves and to work effectively with others across the organization.

A high level of motivation, vision and enthusiasm.

An understanding of how to deliver on short time frames and be committed to meeting deadlines “no matter what”

The commitment to communicate in an open and honest way that quickly builds trust and respect

Attention to detail, bias towards action, and unwavering ethical standards

Educational Requirements

Bachelor's degree in Marketing, Business Administration, or related field

3 years of experience in marketing roles, preferably with experience in a managerial or leadership position

Walkerandcompany

2 views

0 applied

Visit Walkerandcompany

Share this job

Copy Permalink

Discover similar jobs

Roadie

Instructional Designer

Remote

Full Time

#Customer Experience

#Logistics

#Training

#Instructional Design

#E Learning

#Articulate Storyline

#Learning Management

#Project Management

#Learning

#Content Management

Parafin

Staff Software Engineer, Lending Products

285k - 330k USD

Remote

Full Time

#Engineering

#Fintech

#Lending

#Backend Engineering

#Platform Development

#Architecture

#Cross Functional Collaboration

#Mentoring

#Infrastructure Design

#Code Review

#Reliability

Newlawbusinessmodel

Marketing Manager

Remote

Full Time

#Marketing

#AI Tools

#Data Analysis

#Social Media

#Campaign Management

#Funnel Optimization

#Content Strategy

#Performance Marketing

RouteThis

Enterprise Business Development Lead

63k - 100k USD

Remote

Full Time

#Sales

#Business Development

#Account Based Selling

#Prospecting

#Sales Enablement

#Pipeline Generation

#Project Management

Recruiter Society

Talent Acquisition Specialist

Remote

Full Time

#Human Resources

#Recruiting

#Sourcing

#Interviewing

#Communication

#Relationship Building

Sui Foundation

Senior Experiential Events Marketing Manager

Remote

Contractor

#Marketing

#Web3

#Blockchain

#Event Production

#Project Management

#Coordination

#Creative

#Budget Management

#Operations

#Collaboration

#Stakeholder Management

TheSparkGroup

Senior Paid Digital Strategist

Remote

Full Time

#Digital Marketing

#Social

#Advertising

#Campaign Management

#Data

#Reporting

Anteelo

UI/UX Designer

Remote

Full Time

#Technology

#UI Design

#UX Design

#Wireframes

#Market Research

PAX Labs

Consumables Quality Manager

85k - 120k USD

Remote

Full Time

#Quality Assurance

#Manufacturing

#Quality Management System

#SOPs

#Technical Writing

#Project Management

ASPER BROTHERS

Senior IT Project Manager

Remote

Contractor

#Technology

#Project Management

#Agile Scrum

#Scrum

#Agile

#Event Storming

#Sprint Planning

#Backlog Management

#user

AmberStudent

Sales Associate

Remote

Full Time

#Sales

#Communication

#Customer Service

#Closing

#WhatsApp

#Email

Resumedia

Copywriter Translator

Remote

Contractor

#Marketing

#Copywriting

#Translation

#Editing

#SEO

#Content

AireSpring

Marketing Events Coordinator

Remote

Full Time

#Marketing

#Trade Shows

#Event Coordination

#Event Planning

#Vendor Management

#Logistics

#Project Management

#Email Marketing

#Social Media

#Marketing Campaigns

Hello Heart

Senior Product Manager

165k - 190k USD

Remote

Full Time

#Product Management

#Health Tech

#SaaS

#AI Tools

#Data Analysis

#Cross Functional Collaboration

#Market Analysis

#Product Strategy

#B2B2C

#Prioritization

#KPIs

Fanatee

Editor Dutch

BE, EU

Remote

Part Time

#Gaming

#Localization

#Content

#Dutch

#Content Editing

#Grammar

#Communication

#Word

Botanic Tonics

Social Media Strategist

Remote

Full Time

#Social Media

#Marketing

#Community Management

#Social Media Strategy

#Content Creation

#Social

#Influencer Management

#Community Engagement

#Paid Social

#Analytics

#Video Editing

#Strategy

#Partnerships

Fieldbuddy

Video Editor

Netherlands

6k - 6k USD

Remote

Internship

#Marketing

#SaaS

#Content Creation

#Video Editing

#English

#Market Research

#Creative Thinking

#Technology

Coursera

Director, Global Benefits

151k - 221k USD

Remote

Full Time

#HR

#Benefits

#Benefits Administration

#Vendor Management

#Strategy

#HRIS systems

#Project Management

#Compliance

#Stakeholder Management

#Analytical Skills

#Integration

#Process Improvement

Palantir

Tech Fellowship - Frontier

Remote

Other

#AI

#Data Analysis

#Foundry

#AI Tools

#Workflow Automation

#Problem Solving

#Communication

Veeva

Director of Product Marketing - Clinical Operations

125k - 200k USD

Remote

Full Time

#Product Marketing

#Operations

#Life Sciences

#Content Creation

#Team Leadership

#Strategic Planning

#Sales Enablement

#Messaging

#PowerPoint

#Communication

Your dream job awaits.

Explore exciting opportunities, connect with top employers, and ignite your career.

Explore Jobs

Related Resources

Marketing Salary Guide

Compensation data for Marketing roles

Marketing Job Market

Hiring trends and demand for Marketing

Marketing Interview Prep

Practice questions for Marketing interviews

Campaign Management Salary Guide

Compensation data for Campaign Management roles

Campaign Management Job Market

Hiring trends and demand for Campaign Management

Campaign Management Interview Prep

Practice questions for Campaign Management interviews

Brand Marketing Manager at Walkerandcompany