Brand Manager at Daiya Foods Inc.

Welcome to Daiya Foods, where we are the creators of a revolutionary cheese alternative that tastes, shreds, melts and stretches like traditional cheese. Today, as plant-based food grows in popularity, that spirit of innovation continues to inspire our team. Our diverse portfolio of great tasting foods invites everyone to the table.   

Our dedication to minimizing environmental impact extends across our operations. We operate in a manufacturing facility and office that is LEED certified, embodying our commitment to sustainability through the leadership in energy and environmental design principles.  

Join our team of food-loving Daiyans, where our shared passion, vision, and ability to bring smiles to each other's faces fuel our journey of plant-based exploration 

Your Future Job 

We are seeking a Brand Manager to oversee on a temporary basis our Cheese and Cream Cheese lines. Responsibilities include executing marketing plans, managing budgets, and analyzing consumption data. Key initiatives involve 2025 planning, project execution, and commercialization of new products. The ideal candidate will have strong project management and analytical skills, with a background in brand management. 

What will you do 

• Day-to-Day Management: Oversee the daily operations and strategic planning for the Cheese and Cream Cheese product lines, ensuring smooth execution of business activities. 

• Planning and Execution: 

• • 25 Planning: Develop comprehensive marketing plans and Annual Operating Plans (AOP) for Cheese and Cream Cheese. This includes creating marketing tactical plans, managing the AOP topline and budget, and identifying learning objectives and needs.
  • Cheese 2H (second half) Execution & Measurement: Implement and measure the success of the Cheese business plan for the second half of the year.
  • Internal Project Commercialization & Cream Cheese Marketing Plan: Lead the commercialization efforts for Internal Project and develop marketing plans for Cream Cheese. 

• Analytics and Consumption: 

• • Ongoing Consumption & Analytics: Manage and analyze consumption data, and oversee Sales and Operations Planning (S&OP) to support business decisions and performance tracking.
  • Line Review Support: Assist with the upcoming Cheese and Cream Cheese line reviews, providing insights and recommendations. 

Your Background 

• ​​Bachelor's degree in business administration or marketing or five (5) years of related experience in progressive Marketing and business partnerships or an equivalent combination of education, training and experience. ​ 
• Proven experience in brand management, preferably within the food or consumer packaged goods (CPG) industry. 

What You Bring 

• Strong skills in strategic planning, budget management, and project execution.
• Proficiency in data analysis, consumption tracking, and performance measurement.
• Ability to develop and implement marketing plans and manage cross-functional projects.
• Excellent communication and leadership skills, with a collaborative approach to working with teams. 

Compensation, Benefits & Perks 

• Daiya offers a pay-for-performance compensation philosophy. For this temporary position, the hourly pay range is $40.00 - $55.00, depending on location, experience, and internal equity. This is a 2-month contract role. In addition to the hourly rate, you will receive a 6% vacation pay on each paycheck.  

Daiya’s Core Competencies 

• Emotional Intelligence – You possess the ability to manage emotions, as well as seek to understand the emotions of others around you.
• Growth Mindset – You find opportunities and possibilities when challenged, embrace continuous learning, and constantly strive to grow and improve.
• Effective Communication – You effectively listen, assess, and adjust your communication to align your intention and impact.
• Collaboration – You work with and through others to create great results for Daiya.
• Driving Results – You take the initiative to find solutions, deliver results, maintain focus, and drive accountability.
• Service Excellence – You understand and serve the needs of others (Daiyans, consumers, and our communities) 

At Daiya Foods, we are committed to fostering a diverse, inclusive, and equitable work environment, one in which employees can bring their whole selves to work everyday.  We welcome and celebrate differences because we believe a multitude of perspectives fosters innovation and will help us achieve our vision. 

Daiya Foods humbly acknowledges that the land on which we work, live, and play is the unceded traditional territory of the Coast Salish peoples, including the Tsleil-Waututh, Squamish, and Musqueam Nations. This connection to the land is not only a source of inspiration but also a guiding force in our journey towards greater environmental stewardship and community engagement.