Brand and Retail Marketing Manager
80k - 110k USD
On-site
Full Time
#Marketing
#Retail
#Project Management
#Communication
#Microsoft Office
#Branding
Who we are:
Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™
In this role, you’ll bring new product launches and marketing campaigns to life in partnership with our retail partners. From visual merchandising and product messaging to influencer collaborations, trade activations, and digital initiatives, you’ll play a key role in ensuring our brand’s success in international markets. You’ll collaborate closely with our global team in New York, adapting global concepts to local markets, developing communication strategies, and coordinating with our creative and education teams to deliver assets. Additionally, you’ll oversee local PR agencies to enhance brand visibility. This role is ideal for an ambitious, creative, and detail-oriented marketer who thrives in a fast-moving environment, has a passion for beauty, and enjoys building strong relationships.
Key Responsibilities
Global Marketing & Strategy
- Develop and execute the International Marketing and PR strategy, including brand, product, and retail marketing in collaboration with the Global Brand Marketing team and the local Commercial team in Paris, to ensure strong alignment between global and regional marketing initiatives
- Manage marketing, merchandising, and PR budgets for EMEA + UK
- Cultivate strong relationships with key internal and external partners, including retail teams, agencies, and influencers.
Brand & Retail Marketing
- Implement global marketing concepts across international markets.
- Identify regional brand opportunities with key retailers and develop localized marketing activations beyond traditional retail partnerships (e.g., collaborations and special campaigns).
- Own the development of launch plans for new products, ensuring they align with brand guidelines and maximize ROI.
- Lead retail marketing presentations and internal marketing meetings.
- Drive media campaigns, brand partnerships, and market-specific activations.
- Oversee sampling programs and co-op marketing initiatives across all regions.
- Manage dotcom initiatives, ensuring best-in-class assets and messaging for retailer websites.
- Oversee store openings and visual merchandising rollouts across EMEA & UK
Influencer & PR Strategy
- Roll out global brand communication and influencer strategies within international markets.
- Develop long-term influencer partnerships and oversee local PR agency relationships (UK & France).
- Execute high-impact brand events, working closely with external vendors, sales, and training teams.
Analytics & Market Insights
- Track and report on marketing performance, using data-driven insights to optimize strategies.
- Stay up to date on market trends, consumer behaviors, and competitive landscape.
- Set and monitor key performance indicators (KPIs) to drive business success.
Qualifications & Experience:
- 2-3 years of experience in brand or retail marketing, ideally in the beauty industry.
- Experience with Sephora or similar beauty retailers is essential.
- Bachelor’s degree.
- Fluent in English; strong French skills
Key Skills:
- Excellent project management and organizational skills.
- Strong interpersonal and communication abilities.
- Ability to work in a fast-paced, dynamic environment with shifting priorities.
- Passion for beauty, branding, and international marketing.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Additional Information:
- Some international travel may be required to support marketing initiatives.
- Flexibility in work hours is needed to coordinate with global teams and retailers.
Annual Salary Range: $80k - $110k
- Comprehensive Health Benefits
- Generous Paid Time Off Policy
- 401k with Company Match
- Product Discounts
- Employee Referral Program
- Company and Team Off-Sites
EEO Statement:
Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Health and Safety Statement:
The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.
