B2C Marketing Specialist at Branch

Branch is on a mission to help working Americans grow financially. We do this by helping companies accelerate payments and empower working Americans with accessible, fee-free financial services. We’re committed to building and delivering more inclusive and transparent financial products.

Come join our team as we develop new ways to improve the lives of working Americans. Our mission starts with empowering our own employees. Have a great idea? Share it today and it might just get implemented tomorrow. As a team member at Branch, your voice and creativity can directly impact the product and company. We not only attract great talent from across the country, but also build teams to help that talent to thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.

As a B2C Marketing Specialist, you will play a pivotal role in driving adoption, increasing engagement, and fostering loyalty among Branch’s consumer base. Leveraging your expertise in marketing strategy and campaign execution, you will be responsible for developing and implementing co-marketing campaigns with our clients, as well as crafting custom campaigns to enhance user engagement and retention. You will act as liaison across departments, ensuring seamless collaboration and alignment between key accounts, client success, sales, legal, and product teams.

Responsibilities include:

• Develop and execute joint co-marketing initiatives with key customers and partners aimed at increasing adoption of Branch’s products and services.
• Devise and implement tailored marketing campaigns designed to increase engagement and loyalty among our existing consumer base.
• Create compelling content for various audiences and marketing channels, including emails, social media, website, and print, and collaborate with designers to produce visually appealing and engaging marketing assets.
• Monitor campaign performance, analyze results, and provide actionable insights for continuous improvement.
• Implement test & learn methods to gather insights and improve campaign effectiveness.
• Cultivate strong relationships with key clients and stakeholders to drive collaboration and maximize campaign effectiveness.

Qualifications:

• 3+ years experience in B2C marketing, with 1+ years in co-marketing and/or a client-facing role (preferably in Financial Services or Tech).
• A proven track record in developing and executing customized integrated co-marketing and engagement campaigns that achieved business objectives.
• Project management skills and demonstrable experience leading cross functional work streams and balancing multiple objectives and constraints.
• Exceptional writing skills to craft compelling copy for consumer focused marketing materials.
• Proficiency in Figma for design collaboration and iteration.
• Strong analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.
• Excellent communication and interpersonal skills, with the ability to build rapport and influence stakeholders at all levels.
• Knowledge of the payments industry is a plus.
• Experience in a B2B2C business model is a plus.

Benefits: 

• Remote-first work environment (domestic US)
• Branch-paid medical, dental, and vision insurance 
• Equity
• 401k
• Flexible time off
• Paid company holidays
• Paid parental leave (eligible after 6 months of employment)

Working at Branch

Branch is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

A remote-first company with employees located all throughout the US, Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together.

Our teamwork has enabled us to become an award-winning fintech company, with Branch’s innovation and workplace recognized across industries. Branch has been honored by the Webby Awards, Benzinga Fintech Awards, Fintech Breakthrough Awards, Top Workplaces USA, Great Places to Work, and EY Entrepreneur of the Year, Heartland, among others.  

Learn more about our culture, approach, technology, and people here: https://www.branchapp.com/about