B2C Associate, Marketing Operations
80k - 104k USD
On-site
Full Time
#Marketing
#Email Marketing
#Marketing Technology
#Campaign Execution
#Reporting Tools
#Process Improvement
#Documentation
#Iterable
#Twilio
#Amplitude
#Tableau
About Us:
DailyPay, Inc. is transforming the way people get paid. As the industry’s leading on-demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job, while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.
The Role:
The B2C Marketing Operations Associate role, reporting to the Director of Marketing Operations supports the operational processes, Marketing Technology setup, and reporting in support of our B2C marketing campaigns. This role will work closely with the B2C Marketing Team and our Client Success team to help support the execution and performance of their email, digital, and direct mail campaigns. This role is critical to supporting the growth of our business through user enrollment and adoption of DailyPay.
If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.
How You Will Make an Impact:
- Work closely with the B2C marketing team and the Client Success team to support the build and execution of email/push/SMS journeys within platform (Iterable/Twilio) and other assets in client-owned channels, including QR code creation and building UTMs
- Document and coordinate requirements including event and data needs to ensure our Marketing Technology stack (especially email via Iterable) is ready to support new campaigns and new lines of business
- Build and pull reporting on campaign performance to provide results and insights to optimize campaigns across B2C channels including email, text messages, paid media, direct mail and client-owned channels
- Work cross-functionally with internal partners including Studio, Legal, Client Success, and Communications Engineering to document and refine processes for B2C marketing campaigns
- Optimize setup within our Marketing Technology stack and have an eye for automating workflows for campaigns, workflows, snippets, dynamic content, including keeping documentation of all events and labels within marketing platforms
- Serve as triage for vendor troubleshooting across B2C Marketing Technology stack; Additionally, help expand with current vendors and source new vendors when business requirements call for it
What You Bring to The Team:
- Bachelor’s Degree or Equivalent Experience
- Familiarity with email marketing best practices
- Knowledge of Marketing Technology tools (Iterable, Branch, Blueshift, Twilio preferred) including taxonomy, integrations, and setup to support campaign execution
- Experience with reporting tools, including Amplitude and Tableau
- Detail oriented and eye towards process improvement
- Strong documentation skills
What We Offer:
- Exceptional health, vision, and dental care
- Opportunity for equity ownership
- Life and AD&D, short- and long-term disability
- Employee Assistance Program
- Employee Resource Groups
- Fun company outings and events
- Unlimited PTO
- 401K with company match
Pay Transparency. DailyPay takes a market-based approach to compensation, which may vary depending on your location. United States locations are categorized into three tiers based on a cost of labor index for that geographic area. The salary ranges are listed by geographic tier. Additionally, this role may be eligible for variable incentive compensation and stock options. Where a candidate fits within the compensation range for a role is based on their demonstrated experience, qualifications, skills, and internal equity.
DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all. We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working.
We encourage people of all backgrounds to join us on our mission. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to [email protected]. All requests for accommodation will be addressed as confidentially as practicable.
DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.
