B2B Lifecycle Marketing Manager at Surfshark

Surfshark logo
Surfshark

B2B Lifecycle Marketing Manager

Hybrid

Full Time

#Marketing

#Privacy

#Cybersecurity

#Email Marketing

#CRM Tools

#Project Management

#Analytical Skills

#Communication Skills

Surfshark is looking for a B2B Lifecycle Marketing Manager

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We are looking for a Senior B2B Lifecycle Marketing Manager to join our team on a full-time basis. At Ironwall by Incogni, we stand at the cutting edge of online privacy protection. We partner with government entities and diverse businesses to defend their sensitive data against both physical and cyber threats. If you are driven by the mission of safeguarding information and want to help us expand our reach, we would love to have you on board.

Responsibilities

  • Partner with our Event Marketing Manager to run email campaigns that drive lead generation, promote webinars, and ensure effective follow-up for trade shows.
  • Build and optimize email marketing strategies that leverage automation to nurture leads throughout the entire B2B sales journey.
  • Analyze campaign results through A/B testing and performance data to refine our workflows and share meaningful insights with the broader team.

Requirements

  • At least 3 years of professional experience in digital marketing, with a focus on B2B email automation, lead nurturing, and webinar promotion.
  • Technical proficiency in CRM platforms, with specific experience in tools like Active Campaign, Salesforce, Loomly, Jira, or Demio being highly valued.
  • Strong analytical capabilities to evaluate marketing performance and suggest data-driven improvements.
  • Exceptional project management skills and the ability to organize complex tasks effectively.
  • Excellent written and spoken English communication skills.
  • A proactive mindset with a strong sense of ownership over your marketing channels and their outcomes.

What we offer

  • A flexible hybrid work model, typically following a 3+2 schedule, alongside a work-from-anywhere policy.
  • Dedicated time and resources for professional growth, including access to conferences, online learning platforms, and books.
  • Comprehensive health and wellness support, featuring health insurance, mental health check-ins, and sports benefits.
  • The freedom to choose the technical equipment and tools that best support your workflow.
  • Regular team building, company celebrations, and an annual workation to foster our community.
  • Commuter support for public transport and premium Surfshark accounts for you and your loved ones.
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Surfshark

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