B2B Email Marketing Campaign Specialist
Hybrid
Full Time
#Marketing
#SaaS
#B2B
#SEO
#Content Marketing
#Email Marketing
#Social Media
#Marketo
#Microsoft Office
#Analytics
#Inbound Marketing
#Lead Generation
#Campaign Management
Avetta provides a powerful SaaS platform that links major global organizations with vetted suppliers, contractors, and vendors. By combining human expertise with cloud-based technology, we offer our clients exceptional visibility and help them build sustainable supply chains. Our software currently supports more than 85,000 active customers across over 100 countries. We are looking for a B2B Email Marketing Campaign Specialist to join our team on a full-time basis. If you live near our offices in Lehi, Dallas, Calgary, or Houston, you will follow a hybrid schedule with three days in the office and two days working from home. For those living outside of these areas, we are happy to consider you for a fully remote position.
Responsibilities
- Design and execute a complete inbound marketing strategy aimed at boosting lead generation and improving conversion rates.
- Create and manage tailored content designed to guide specific customer segments through every stage of the marketing funnel.
- Take charge of our email marketing efforts, including the distribution of newsletters and the management of lead nurturing programs to keep our audience engaged.
Requirements
- A Bachelor’s degree in Business, Communications, Marketing, or a related discipline.
- At least three years of professional experience in inbound marketing, ideally within the B2B SaaS sector.
- A solid grasp of social media, SEO, email marketing, and content marketing tactics.
- A demonstrated history of building and running effective inbound campaigns.
- Strong communication skills and the ability to write compelling content for diverse audiences.
- Hands-on experience with analytics and marketing automation tools, including Marketo and Microsoft Office.
- The ability to analyze data effectively to drive smart marketing decisions and work collaboratively across different departments.
What we offer
We are committed to providing a flexible work environment that supports your professional and personal needs. Our team members enjoy the following perks:
- The flexibility of remote work options.
- A structured hybrid work model for those who prefer office collaboration.
Avetta, LLC
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