B2B Campaign Marketing Manager at Finfare Inc.

About Finfare

Finfare is dedicated to empowering SMBs by providing the ultimate expense management solution for growing businesses seeking to streamline their financial operations and maximize cash-back rewards. Finfare offers easy expense tracking, personalized spend controls, seamless accounting integration, powerful analytics, and reliable charge card services. Our cardholders can also promote their brand on our platform to reach new audiences and drive incremental sales. We are constantly working on redefining the boundaries of digital financial services and aim to stay one step ahead in the ever-evolving fintech landscape.

About the Role

We are seeking a highly motivated and strategic B2B Marketing Manager to join our growing team. Reporting directly to our Marketing Director, you will be pivotal in developing and executing customer acquisition, lead nurturing, onboarding, and user engagement strategies. As the key driver behind our customer acquisition and growth strategies, you will be instrumental in scaling our user base and expanding our market reach. This role presents an exciting opportunity to shape the growth trajectory of a rapidly evolving fintech startup. We are seeking a seasoned professional who can provide thought leadership, foster cross-functional collaboration, and be an individual contributor as needed. This is a great opportunity to play a pivotal role in shaping the growth journey of an innovative fintech startup with a collaborative and dynamic work culture that fosters creativity, learning, and personal growth.

Responsibilities

• Develop and implement digital marketing strategies to drive customer acquisition and revenue growth.
• Build an end-to-end demand generation strategy for Finfare products targeting our audiences.
• Develop and deliver digital marketing campaigns and content using creative tactics.
• Create narrative and sales collateral to support sales and account-based activities.
• Run end-to-end digital campaigns, then monitor their progression and conversion.
• Collaborate with the product marketing team and digital team to deliver advertising and collaterals.
• Utilize data-driven insights to measure campaign effectiveness, track KPIs, and optimize marketing strategies for maximum impact.
• Provide regular, detailed reports on marketing performance and ROI.
• Conduct data-driven analyses to identify trends, optimize conversion funnels, and maximize ROI on marketing campaigns.
• Collaborate closely with cross-functional teams (Product, Sales, etc.) to align growth initiatives with overall business objectives.
• Create, execute, and monitor marketing campaign budgets.
• Utilize innovative tactics and technologies to stay ahead in the competitive fintech landscape.
• Stay updated on industry trends and emerging digital marketing tools, implementing best practices to drive continuous improvement.
• Other duties as assigned.

Qualifications and Requirements

• 5+ years of experience in B2B Fintech/Saas technology marketing with a foundation of modern demand generation skills.
• Ability to build an end-to-end strategy and execution plan.
• Excellent organization, including using CRM and marketing automation tools to optimize engagement metrics and conversion processes.
• Demonstrated success in building and managing targeted demand generation programs.
• Excellent written and verbal communication skills.
• Proactive, results-driven personality with the initiative to take on projects independently.
• Ability to synthesize complex information and data into approachable messaging
• Proven track record of successfully leading digital marketing and growth initiatives in a fintech or tech startup environment and the ability to navigate complex stakeholder environments
• Deep understanding of digital acquisition strategies, performance analytics, and A/B testing methodologies
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions
• Excellent communication and collaboration skills with the ability to work effectively in a fast-paced, entrepreneurial environment
• Organized and detail-oriented
• Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience)

Bonus Points

• MBA (preferred but not mandatory).

Compensation

The salary range for this position is $110k-$160k (depending on experience).

Benefits at Finfare

• Competitive health, vision, and dental benefits (covering 100% premium for employee and all dependent(s))
• Unlimited PTO  
• 401K (with employer matching) 
• Parental leave  
• Employee stock purchase plan (if applicable)  
• Health and wellness reimbursement
• Catered lunches and weekly lunch stipend
• Hybrid 
• Work sponsorship (if applicable)
• Other employee perks

Benefits at Finfare

• Competitive health, vision, and dental benefits (covering 100% premium for employee and all dependent(s))
• Unlimited PTO  
• 401K (with employer matching) 
• Catered lunches three times a week
• Employee stock purchase plan (if applicable)  
• Hybrid or on-site, depending on the role.
• Work sponsorship (if applicable)
• Parental leave  
• Other employee perks

As part of our dedication to the diversity of our workforce, Finfare is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender, gender identity, gender expression, sexual orientation, age, physical or mental disability, medical condition, marital/domestic partner status, military and veteran status, genetic information or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.