Audience & Personalisation Manager at Myob-2

At Flare, we are on a mission to improve the modern workplace by providing advanced onboarding and benefits solutions. Backed by MYOB and serving over one million employees across Australia, our team of more than 100 people is dedicated to making work life easier and more beneficial for everyone. We are a diverse, fast-growing company that believes in building technology that creates a positive impact.

The role

We are looking for a Senior Audience & Personalisation Manager to join our team on a full-time, hybrid basis. This is a critical role for a data-driven, technical, and process-oriented marketer who thrives in a fast-paced environment. You will be responsible for managing our audience platforms and ensuring that our customer communications are both highly relevant and effective.

Core responsibilities

• Take ownership of our customer data platforms, ensuring they are optimized to align with our broader marketing and product objectives.
• Develop and execute sophisticated customer segmentation and cohort strategies to deliver personalized messaging across our product suite.
• Monitor campaign performance and data integrity, tracking key metrics like conversion rates and engagement to ensure we consistently meet our targets.

Skills and experience

To be successful in this position, you should bring a strong technical background and a passion for data-driven marketing. We are looking for the following qualifications:

• Proven experience managing platforms such as customer.io and Salesforce.
• A track record of success in personalized marketing, specifically in optimizing journeys across channels like email, SMS, push notifications, and web.
• Strong analytical skills with the ability to turn complex data into actionable insights.
• A deep understanding of email health metrics, including deliverability and inbox placement.
• Excellent project management capabilities, with a focus on clear documentation and cross-functional collaboration.
• Fluency in English.

Compensation and benefits

We believe in supporting our team members both professionally and personally through our Flexperience program and a wide range of supportive benefits:

• Flexible working arrangements, including remote and hybrid options.
• A dedicated home office budget to help you set up your ideal workspace.
• A generous learning budget to support your professional development through training, conferences, and study assistance.
• Comprehensive maternity and paternity leave options.

How to apply

If you are excited about our mission and feel you would be a great addition to our culture, we encourage you to apply. We are a proud member of the Circle Back Initiative, and we commit to responding to every applicant. Even if you do not meet every single requirement listed, we still want to hear from you, as we value the unique perspective you can bring to our team.