Associate Product Manager
Hybrid
Full Time
#Marketing
#Product Management
#Sales
#Project Management
#Market Research
#Product Development
#Product Launches
#Management
#Pricing
#Excel
#PowerPoint
#SharePoint
Lasko Products, a market leader in home comfort products for over 100 years, is looking to add an Associate Product Manager to the product team in our West Chester, PA headquarters. This role will be hybrid, working in office 3 days a week.
The Associate Product Manager will assist in evaluating and developing new products in support of Lasko team’s strategic plan to drive sales and profit of the product line. This position requires excellent project management skills and the ability to effectively work with others across the organization including marketing, IT, engineering, industrial design, finance, manufacturing, sales and customer service. Candidates should be self-motivated individuals, possess a strong work ethic, and enjoy working in a team environment. This is a great opportunity for someone who wants to begin their career in product marketing.
Primary Responsibilities
- Responsible for supporting the Business Unit Manager for all product management activities and new product launches for the ongoing management of assigned product categories, including life-cycle management and implementation of profitable new product introductions in assigned product segment(s) and for specific retail/channel customers.
- Support development of the 3-year product plan for assigned product categories with consideration of key target market segments and strategic focus delivering product line growth and profitability through analysis of the market and reviewing market data.
- Work with Business Unit manager to conduct planning and analysis to provide product development for new products, including pricing, forecasting, launches, life cycle management, etc.
- Perform market research to gain insight into consumer behavior and uncover unmet consumer needs.
- Develop a deep understanding of the market and competitors, their products, and how they go to market including pricing and promotion by leveraging existing materials and research (internal and external).
- Collaborate with engineering, manufacturing, and design to generate insights and opportunities through ideation, teardowns, mock-ups, and other analysis.
- Support the Business Unit manager to approve final product concepts presented by the Product Design team based against criteria outlined in business requirement document and work closely with the Creative team in package design and development.
- Conduct timely analysis of sales performance across key retailers and determine proper course of action based on insights.
- Assist the Business Unit manager in planning, tracking, and managing product availability across all channels to ensure on time product launches and meeting customer line review requirements
- Help the Business Unit manager develop specific product models for online channels and for open channel customer purchases.
- Aid in the development and validation of product claims, packaging design and A+ marketing content
- Support the Business Unit Manager for marketing/sales support activities such as sale presentations, merchandising, promotions, collateral, and point-of-purchase for assigned product categories.
- Help the Business Unit Manager to prepare for and participate in product line reviews as needed.
- Manage items in declining stage of lifecycle. Manage the appropriate system coding and disposition of related inventory within budget. Monitor product inventory levels to identify outliers and opportunities.
Requirements
- Bachelor's Degree required; an MBA is a plus.
- 1-3 year of experience in sales/finance/marketing/ business analytics is a plus.
- Possess very strong analytical and financial skills essential for market and competitive evaluation, pricing and line management
- Ability to work effectively across functions and lead teams.
- Team player with good interpersonal skills to lead/coach cross-functional teams.
- Possess excellent verbal, written and presentation skills.
- Strong project management skills, with ability to prioritize and meet deadlines with acute attention to detail.
- Proficiency in Excel, PowerPoint, Teams, SharePoint and Word.
- Ability to travel as needed.
About the Company
Lasko Metal Products was founded in 1906 by Henry Lasko in Philadelphia. Lasko designs, manufactures, assembles, and distributes portable fans, heaters, and humidifiers for the consumer market (Lasko brand), air purifiers (Germ Guardian brand), ventilation products such as range hoods and bathroom exhaust fans to the construction industry (Air King brand) and water damage restoration products such as air scrubbers and dehumidifiers (B-Air brand). Lasko’s products are sold in North America, South America, the Caribbean, and Asia. The company is recognized as the leader in the portable fan and portable heating categories and proudly operates American manufacturing, assembly, and distribution facilities across the US. Lasko’s leading market share in fans and heaters is 2X – 4X larger than the #2 brand. Lasko’s domestic production capabilities uniquely position Lasko to serve its customers.
Lasko’s Mission is to improve everyday life with trusted products which create a healthier and more comfortable environment. The company’s success is based on 5 Core Values:
- Be Bold:
- Challenge the status quo
- Courageously pursue the impossible
- Reject mediocrity
- Be Together
- Work together for success
- Drive trust and candor with each other
- Prioritize "We" before "I"
- Be A Leader
- Lead with personal conviction
- Inspire each other to deliver high- quality results
- Leverage resilience and agility to drive excellence
- Be Accountable
- Consistently deliver to our customers
- Embrace commitments as a contract
- Take pride in our actions
- Be The Change
- Demonstrate a passion to win
- Make a difference at work in our communities
- Step forward and take initiative
The Lasko family owned and operated Lasko Products until November 2016, when private investment firms Comvest Partners and JW Levin Management Partners (“JWLMP”) acquired the business. Comvest Partners and JWLMP are committed to growing the business with investments in growth and productivity.
Geographic Reach
Based in the greater Philadelphia, PA area, Lasko Products operates in locations throughout the US and Canada. The company’s Tennessee, Texas, and Pennsylvania manufacturing facilities produce both indoor and outdoor fans and heaters. The company also sources select products internationally from China, Taiwan, Vietnam, Malaysia, and India. Lasko operates distribution centers in all manufacturing locations plus Nevada and Ohio.
Diversity & Inclusion
Comvest and its portfolio companies recruit, employ, train, compensate and promote regardless of race/national origin, gender/gender identification, sexual orientation, age, disability status, veteran status, religious affiliation, and other protected status. We have a clear vision to be the place where diverse talent wants to come, stay, and do their best work. We know our companies run on the hard work and dedication of our passionate and smart employees. We believe that diversity within an organization creates long-term value for the organization itself and its constituents. Comvest and its portfolio companies are high performing organizations that seeks to hire hard-working and dedicated high performers. While Comvest and its portfolio companies always strive to look at a diverse pool of candidates, we will always choose the most qualified candidate for the job being recruited for, in order to strive for success for both the employee and the firm.
