Associate Manager Marketing - Product Marketing at Mattel

M
Mattel

Associate Manager Marketing - Product Marketing

us flag
United States

On-site

Full Time

#Marketing

#Product Marketing

#Business Strategy

#Portfolio Management

#Consumer Insights

#Brand Strategy

#Market Analysis

Mattel is looking for a Associate Manager Marketing - Product Marketing

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We are looking for passionate individuals to join our team as Associate Managers of Global Product Marketing. We operate at the intersection of creativity and strategy, managing iconic categories like dolls, action figures, and games. In this role, you will help us craft world-class marketing strategies that drive value for our most beloved franchises. You will work closely with our managers and diverse internal teams to shape the future of our product lines, ensuring that every toy we bring to market is both innovative and commercially successful.

What you'll be doing

  • You will collaborate with the Marketing Manager to oversee the product portfolio, which includes defining business objectives, managing the P&L, and utilizing consumer insights to drive strategy.
  • You will partner with cross-functional teams like design, packaging, and product development to manage the product mix and ensure every project hits its milestones on time and within budget.
  • You will serve as the primary point of contact for your product segment, handling daily brand inquiries and presenting our strategic vision to internal stakeholders and regional teams.

What you'll bring

To succeed in this role, you should have a strong background in marketing and product management. We are looking for someone who possesses the following qualifications and skills:

  • Proven experience in business strategy and portfolio management.
  • A deep understanding of brand strategy and the ability to perform detailed market analysis.
  • Expertise in leveraging consumer insights to inform product development decisions.
  • Professional proficiency in English to effectively communicate our brand vision globally.
  • The ability to present complex ideas with confidence to large groups and diverse internal partners.

What you'll get

Joining our team means you will be part of a dynamic, global organization that values innovation and collaboration. While this is a full-time, on-site position based in the United States, you will gain the following:

  • The opportunity to influence the direction of globally recognized toy franchises.
  • Exposure to best practices in global brand building and cross-functional project management.
  • A collaborative environment where you can share strategies and insights with teams around the world.
M

Mattel

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M
Mattel

Associate Marketing Manager Product Marketing

us flag
United States

On-site

Full Time

#Marketing

#Product Marketing

#Business Strategy

#Portfolio Management

#Consumer Insights

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