Associate Director of Global CRM at Too Good To Go

About Too Good To Go

At Too Good To Go we aim to inspire and empower everyone to fight food waste together. 40% of all the food produced in the world is wasted, with a big impact on the planet: 10% of greenhouse gas emissions worldwide come from food loss and waste.

Too Good To Go operates the world’s largest B2C marketplace for surplus food. Through our app we connect businesses that have unsold, surplus food with consumers who can buy and enjoy it at a reduced price. We are a mission-driven certified B Corp. 

We’re growing fast: Our community of over 110 million registered users across 19 countries has already saved more than 400 million meals from going to waste - together avoiding more than 1 million tonnes of CO2e from entering the atmosphere.

In 2023, Apple recognised Too Good To Go as Winner at the annual App Store Awards, for our app’s exceptional user experience and profound impact on society.

As we continue to expand, we are recruiting an Associate Director of Global CRM to elevate our lifecycle marketing, automation strategies, and personalisation efforts.

About the role

Our Associate Director of Global CRM & Lifecycle will be responsible for developing and executing a world-class lifecycle marketing strategy, leveraging automation, data-driven personalisation, and innovative CRM technology. 

You drive your team to maximise retention, engagement, and lifetime value of both users (B2C) and partners (B2B), by delivering highly relevant, timely, and impactful communications across email, push notifications, and in-app messaging.

In this role you report to the Chief Marketing Officer and will regularly interface with leaders in Product/Tech, Operations, CX, Commercial, and our local Marketing teams.

The ideal candidate for this role is humble, hungry and resilient. A hands-on leader, positively obsessed with delivering audience-centric engagement programmes and data-led decision-making. 

You foster cross-functional collaboration and an innovation mindset to help us remain competitive in a fast-paced, dynamic environment.

Key Responsibilities

CRM Strategy & Lifecycle Automation

• Design a global CRM strategy for both users and partners, focused on automated lifecycle campaigns that maximise conversion, retention and engagement.
• Develop sophisticated journey orchestration frameworks, ensuring users and partners receive relevant messages at critical touchpoints.
• Ensure seamless alignment between CRM, Product Marketing, and Product strategies to create seamless and cohesive user and partner experiences. 
• Lead A/B testing and optimisation efforts to improve key KPIs such as open rates, click-through rates, conversion, retention and reactivation.
• Partner with Data, Product, and Tech/engineering teams to leverage AI and predictive analytics for intelligent user segmentation and automation.

Personalisation & Innovation

• Drive personalisation at scale, ensuring every message is tailored based on user or partner behaviour, preferences, and engagement history.
• Stay ahead of emerging CRM trends and technologies, implementing innovative AI-driven personalisation techniques.
• Develop and implement real-time triggered messaging, ensuring timely and contextual communication for users and partners.

Data-driven Optimisation & Performance Analysis

• Define KPIs, benchmarks, and reporting structures to measure CRM effectiveness globally - tailored for both B2C and B2B CRM.
• Utilise data analytics and insights to refine messaging strategies and enhance customer experiences.
• Own the CRM technology stack, ensuring seamless integrations with customer data platforms (CDP), marketing automation tools, and analytics platforms.
• Drive a culture of continuous learning by testing, iterating, and optimising based on user data and engagement trends.

Team Leadership & Cross-functional Collaboration

• Lead and mentor the global CRM team, fostering a culture of innovation, data-driven decision-making, and audience-first thinking.
• Work closely with Product, Growth, and Engineering teams to enhance onboarding, engagement, and retention strategies for both users and partners.
• Partner with Brand, Creative, and Marketing Strategy & Planning teams to ensure consistent messaging across all communication channels.
• Collaborate with Cluster/Local marketing and sales teams to tailor CRM efforts based on local market insights and customer behaviors.
• Foster a culture of curiosity, continuous improvement, creativity and collaboration.

Key Requirements

• Solid background in CRM/lifecycle marketing experience in a consumer marketplace, e-commerce, or app-driven business.
• Proven track record of leading CRM automation, personalisation, and engagement strategies at scale.
• Hands-on experience with CRM tools (Braze, Salesforce Marketing Cloud) and CDPs (Segment, Bloomreach, etc.).
• Deep understanding of user segmentation, journey mapping, and retention drivers.
• Strong analytical skills, with experience in A/B testing, reporting, and data-driven decision-making.
• Passion for innovation, experimentation, and staying ahead of technology trends.
• Excellent leadership, communication, and stakeholder management skills.
• Comfortable working in a global context, with an understanding of cultural nuances, business practices, and market dynamics across countries and regions.
• Thrive in a fast-paced, dynamic environment and comfortable with ambiguity.
• Experience in Food Delivery and/or Marketplace app environment preferred.

Our Values:

• We Win Together; We Raise the Bar; We Keep It Simple; We Build A Legacy; We Care.

What we offer

• A rare opportunity to work in a global social impact company and certified B Corporation, where you can see real and tangible impact in your role.
• Work alongside an international community of users, partners and 1,400+ colleagues across 19 countries on the same important sustainability mission.
• Personal and professional development in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work.
• A strong, values-driven team culture where we celebrate success and socialise with colleagues that care.

Benefits

• Work Flexibly
• Enjoy hybrid working from our great offices, at home or abroad.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
• Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events
• Celebrate and Socialise
• Regular social events like summer and winter parties.
• Coffee, snacks and fully-equipped kitchens.
• Get to know our community with a monthly free Surprise Bag.
• Paid volunteer time through our Shareback volunteering programme
• Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.