Associate Director of Global CRM at Too Good To Go

At Too Good To Go, we are on a mission to inspire and empower everyone to fight food waste. With 40% of all food produced globally going to waste, we are tackling a massive environmental challenge, as food loss accounts for 10% of greenhouse gas emissions. We operate the world’s largest B2C marketplace for surplus food, connecting businesses with unsold inventory to consumers who can enjoy it at a reduced price. As a certified B Corp, we have built a community of over 110 million registered users across 19 countries who have saved more than 400 million meals. Our work has been recognized globally, including a win at the Apple App Store Awards for our impact and user experience.

The role

We are looking for an Associate Director of Global CRM to join our team on a full-time basis. This is a Director-level position that requires a strategic and hands-on leader to elevate our lifecycle marketing, automation, and personalization efforts. You will work in a hybrid environment, collaborating with a global team to drive engagement and retention for both our B2C and B2B audiences.

Core responsibilities

• Design and execute a comprehensive global CRM strategy that utilizes automated lifecycle campaigns to maximize conversion, retention, and reactivation for users and partners.
• Drive personalization at scale by leveraging AI and predictive analytics to ensure every communication is relevant, timely, and tailored to individual behaviors and preferences.
• Lead and mentor our global CRM team while partnering with Product, Tech, and Marketing stakeholders to optimize our technology stack and maintain a culture of data-driven innovation.

Skills and experience

To be successful in this role, you should possess a strong background in lifecycle marketing, particularly within a consumer marketplace, e-commerce, or app-driven business. We are looking for the following qualifications:

• Proven expertise in managing CRM automation, journey mapping, and engagement strategies at scale.
• Hands-on experience with industry-standard CRM tools such as Braze or Salesforce Marketing Cloud, as well as Customer Data Platforms like Segment or Bloomreach.
• Strong analytical capabilities, including experience with A/B testing, performance reporting, and data-driven decision-making.
• Excellent leadership and stakeholder management skills, with the ability to thrive in a fast-paced, global, and often ambiguous environment.
• Fluency in English is required for this role.

Compensation and benefits

We offer a unique opportunity to contribute to a meaningful sustainability mission alongside a global team of over 1,400 colleagues. Our benefits package is designed to support your well-being and professional growth:

• Hybrid work flexibility, allowing you to work from our offices, at home, or abroad.
• Flexible hours to help balance your professional and personal life.
• Comprehensive medical insurance coverage.
• Generous paid time off policies.

How to apply

If you are passionate about our mission and meet the requirements outlined above, we would love to hear from you. Please submit your CV and a cover letter in English through our official application platform. We do not accept applications via email or direct messaging, so please ensure your materials are submitted through the proper channels. We encourage you to explore our website and recent international media coverage to gain a deeper understanding of our impact before applying.