Associate Director Marketing Reactivations at HelloFresh

We are looking for an Associate Director of Marketing Reactivations to lead our outbound call center strategy across 17 international markets. Based in Germany, you will play a pivotal role in shaping how we reconnect with millions of former customers while driving innovation through data and AI-driven insights.

Responsibilities

• Develop and execute annual strategic plans for outbound call center initiatives aimed at reactivating lapsed customers.
• Collaborate with local market CMOs and international leadership to align campaign goals with broader business objectives.
• Design and steer communication campaigns, ensuring optimal targeting, messaging, and ROI.
• Utilize data analysis to identify improvement opportunities and evaluate the effectiveness of reactivation strategies.
• Oversee the implementation of CRM tools to enhance operational efficiency in coordination with our CommsTech and operations teams.
• Ensure all outbound activities adhere to regulatory standards and internal quality assurance measures.
• Translate customer sentiment gathered from call centers into actionable product and brand improvements.

Must-haves

• Proven experience in CRM, lifecycle marketing, or campaign management with a focus on delivering exceptional customer experiences.
• Strong analytical skills with the ability to derive meaningful insights from complex data sets.
• Excellent interpersonal skills and the ability to influence stakeholders across various international functions.
• A results-oriented mindset with the ability to prioritize effectively in a fast-paced environment.
• Professional proficiency in English.

Nice-to-haves

• Hands-on experience working within or alongside call center operations.
• Practical background in experimentation and A/B testing methodologies.

Benefits

• Comprehensive relocation assistance and visa sponsorship for your move to Berlin.
• Flexible working hours and a hybrid work model.
• Access to the HelloFresh Academy for continuous learning and professional development.
• Subsidized pension scheme with a 20% company contribution.
• Mental health support, including access to therapists and meditation resources.
• Generous discounts on HelloFresh meal kits.
• Transportation budget and various fitness perks, including gym discounts.
• Option for a sabbatical after 18 months of service.
• A vibrant, international workplace culture spanning over 90 nationalities.