Associate Director, HCP Marketing
147k - 184k USD
Hybrid
Full Time
#Marketing
#Healthcare
#Pharmaceutical
#Brand Management
#Multi channel Marketing
#Market Research
#Strategic Planning
#Budget Management
#Strategy
#Digital
#Commercial Strategy
#Leadership
At Acadia Pharmaceuticals, we are dedicated to advancing breakthroughs in neuroscience to elevate life. For 30 years, we have worked at the forefront of healthcare to deliver vital solutions to those who need them most. Our team developed the first FDA-approved treatments for hallucinations and delusions associated with Parkinson’s disease psychosis and for Rett syndrome. We continue to focus our clinical efforts on challenging conditions such as Prader-Willi syndrome and Alzheimer’s disease psychosis. We are currently seeking an Associate Director, HCP Marketing to join our team in San Diego, California. This is a hybrid role, and we ask that you work from our office an average of three days per week.
Key outcomes
- Lead brand strategy and message evolution while developing promotional materials for community-based sales, long-term care sales, and non-personal promotion channels.
- Drive the brand planning process across the organization and translate complex clinical data and market research into effective commercial strategies.
- Manage the peer-to-peer strategy and oversee marketing activities for medical conventions, exhibits, and trade shows.
- Partner with sales leadership, managed markets, and medical affairs to optimize promotional materials and ensure alignment with corporate policies.
- Cultivate strong relationships with Key Opinion Leaders and manage commercial advisory boards.
- Design and optimize HCP media and digital tactics while maintaining oversight of the US HCP promotions budget.
- Collaborate with the consumer marketing team to ensure cohesive activation across all field activities.
Requirements
- A Bachelor’s degree in marketing, healthcare, business administration, or a related field.
- At least 10 years of marketing experience, with a minimum of 8 years of progressively responsible experience in the pharmaceutical or biotech industry.
- At least 2 years of experience in a leadership role.
- Demonstrated expertise in biopharmaceutical brand management and multi-channel tactical execution.
- Strong negotiation and influencing skills, with the ability to present a clear vision to senior leadership.
- Ability to travel independently by car or airplane up to 40% of the time.
Preferred qualifications
- An MBA or equivalent advanced degree with an emphasis in marketing, brand management, or market research.
- Prior therapeutic experience in the field of neurology.
Compensation
The salary range for this position is $147,000 to $184,000 USD. In addition to base pay, this role is eligible for discretionary bonuses and equity awards. Our comprehensive benefits package for US-based employees includes medical, dental, and vision insurance, a 401(k) plan with a company match, an employee stock purchase plan, paid time off, paid parental leave, and tuition reimbursement.
How to apply
We are committed to building a diverse and innovative team and encourage you to apply even if your background is non-traditional. Please submit your application through our careers portal to be considered for this opportunity.
Acadia Pharmaceuticals Inc.
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Company Size
501-1000
Markets
