Associate Brand Manager at Downeastcider

Are you ready to help shape the future of a brand that started in a college dorm and has grown into a powerhouse of unfiltered cider? At Downeast Cider, we are 100% founder-owned and take pride in being a scrappy, energetic team that values authenticity. We have come a long way since our early days in Maine, and we are looking for a passionate individual to join our growing family as we continue to innovate and expand our reach.

Role at a glance

We are seeking an Associate Brand Manager to join our team on a full-time basis. This is a junior-level position perfect for someone looking to make a tangible impact in a fast-paced, entrepreneurial environment. You will work in a hybrid capacity based out of East Boston, collaborating closely with our brand leadership to drive awareness and growth.

Your impact

• Take ownership of our social media presence by managing the content calendar, coordinating with creative partners, and ensuring our brand voice remains consistent across all platforms.
• Lead the product and marketing development for our Cider House exclusive lines, including everything from packaging design to website landing pages and merchandise assortment.
• Analyze market trends and consumer data to provide actionable insights, helping us build effective annual marketing strategies and successful innovation pipelines.

What you'll need

• Between 1 and 3 years of professional experience in consulting, project management, or CPG sales and analysis.
• Strong project management skills with the ability to shepherd initiatives from initial concept to final execution.
• Excellent interpersonal skills, allowing you to work effectively across various internal functions and external partners.
• Fluency in English and a high level of comfort working in a dynamic, fast-moving business setting.
• Bonus points if you have experience with consumer research, syndicated data tools, product development, or the beverage alcohol industry.

Perks and compensation

The salary range for this role is $60,000 to $80,000 per year, plus an annual bonus potential of up to 10% of your base salary. We also offer a comprehensive benefits package to support your well-being and professional journey:

• Unlimited vacation time and paid holidays.
• 401k plan with a 4% company match.
• Health and dental insurance coverage.
• Company-provided short-term disability insurance.
• Regular company-wide celebrations, including summer offsites and holiday parties.
• A generous cider allowance to keep your fridge stocked.
• The flexibility of a hybrid work schedule.