ASO Manager
90k - 120k USD
Hybrid
Full Time
#Marketing
#Digital Marketing
#Mobile
#Optimization
#A B Testing
#Data Analysis
#Project Management
#Analytics
#Conversion
At Babbel we help millions of people around the world learn new languages through our award-winning mobile apps. As a well-known consumer brand with a global footprint, we are looking for someone ready to shape how learners discover us in the app stores. If you enjoy turning data into clear growth plans and want to work in a hybrid role based in New York City, this position could be the right next step for you.
What you'll be doing
- Shape and carry out a worldwide App Store Optimization plan that lifts organic visibility and drives more installs across our key markets.
- Refine app store pages by testing screenshots, copy, and keywords, then measure how those changes affect conversion rates and rankings.
- Partner with Apple and Google editorial teams to secure featured placements, manage promotional pricing for hundreds of SKUs, and keep our listings competitive in North America, the EU, and DACH regions.
What you'll bring
- At least two years of hands-on experience in mobile app marketing, with a clear focus on organic growth or ASO for an international product.
- Proven success optimizing listings on both the Apple App Store and Google Play, including keyword work, creative testing, and conversion-rate improvements.
- Strong analytical ability to interpret complex data, plus practical experience with attribution tools such as AppsFlyer, Adjust, or Singular and with A/B testing methods.
- Skill in working across Product, Creative, and Data teams, backed by solid project-management habits that keep multiple initiatives on track.
- Clear communication and presentation skills for sharing insights with stakeholders.
- Professional fluency in English.
What you'll get
We offer a salary range of $90,000-$120,000 for this full-time role in New York City. Placement within the range depends on experience, education, and other relevant factors.
- 401k plan with generous company matching
- 20 days of paid time off each year, plus extra days after two years of tenure
- Professional development support and frequent collaboration with leaders across the company
- Hybrid schedule that blends remote flexibility with at least three days per week in our NYC office
Babbel - NYC
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