Minitab

Area Marketing Manager

Hong Kong

On-site

Full Time

#Marketing

#Demand Generation

#Customer Engagement

#Marketing Campaigns

#Lead Generation

#Event Management

#Project Management

#Social Media

#PR

#Email

#Marketing Automation

#Systems

#Channel Partner Management

Minitab is looking for a Area Marketing Manager

Full Time Senior On-site Hong Kong Marketing Demand Generation Customer Engagement Marketing Campaigns Lead Generation Event Management Project Management Social Media PR Email Marketing Automation Systems Channel Partner Management English Chinese

At Minitab, we empower organizations to turn raw data into meaningful, actionable insights. Our marketing team is the engine behind this vision, and we are looking for a strategic leader to help us scale our impact across the APAC region. If you are passionate about driving demand and nurturing customer relationships in a fast-paced, global environment, we want to hear from you.

Role at a glance

We are seeking a Senior Area Marketing Manager to join our team on a full-time, on-site basis in Hong Kong. This is a pivotal role for a seasoned professional who thrives on executing end-to-end marketing strategies, managing channel partnerships, and aligning regional efforts with our global growth objectives.

Your impact

Drive lead generation and customer engagement by developing and executing localized marketing campaigns, including webinars, tradeshows, and thought leadership initiatives.
Partner closely with regional sales teams to ensure our marketing plans align with market needs, pipeline goals, and overall revenue targets.
Manage relationships with external channel partners by overseeing their marketing strategies, budgets, and performance tracking to ensure consistent ROI.

What you'll need

A minimum of 7 years of experience in marketing, communications, or public relations, ideally within the B2B or software sectors.
Fluency in English and Chinese (Putonghua, plus Traditional or Simplified Chinese) is essential for this multi-lingual role.
Deep expertise in digital marketing platforms, including social media channels like WeChat, LinkedIn, and Douyin, as well as search engines like Baidu and Google.
Proficiency with marketing automation and project management tools such as HubSpot, Asana, and On24.
Strong analytical skills with a proven ability to manage budgets, report on metrics, and make data-driven adjustments in real time.
A bachelor’s degree in Marketing, Business, or a related field.
The ability and willingness to travel frequently to support regional activities.

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Area Marketing Manager at Minitab