Minitab

Area Marketing Manager

Hong Kong

On-site

Full Time

#Marketing

#Demand Generation

#Project Management

#Event Management

#Social Media

#B2B Marketing

#Channel Partner Management

#Marketing Automation

#Content

#Data Analysis

Minitab is looking for a Area Marketing Manager

Full Time Senior On-site Hong Kong Marketing Demand Generation Project Management Event Management Social Media B2B Marketing Channel Partner Management Marketing Automation Content Data Analysis English Chinese

At Minitab, we empower organizations to turn data into meaningful insights. We are looking for a senior Area Marketing Manager based in Hong Kong to join our team and drive demand generation and customer engagement across the APAC region.

Responsibilities

Develop and execute comprehensive marketing campaigns, including lead generation, webinars, seminars, workshops, and tradeshows, to support revenue growth.
Manage paid and organic social media platforms, such as WeChat, Douyin, LinkedIn, and Google, to effectively target buyer personas.
Collaborate closely with regional sales teams to ensure marketing plans align with market needs, pipeline goals, and outreach strategies.
Oversee relationships with external channel partners and resellers, helping them manage their marketing budgets, strategies, and ROI tracking.
Coordinate with the global marketing team to produce consistent communication materials and manage the localization of content assets.
Analyze campaign performance metrics to make data-driven adjustments and identify new market opportunities.
Provide administrative support and assist with regional activities as directed by the Regional Marketing Director.

Must-haves

A bachelor’s degree in marketing, business, or a related field.
At least 7 years of professional experience in marketing, communications, or public relations.
Proven background in B2B, solutions, or software marketing.
Expertise in social media advertising, keyword search, PR, and email marketing programs.
Proficiency with marketing automation and communication tools like HubSpot, On24, Oktopost, and Asana.
Strong project management skills with the ability to handle multiple initiatives simultaneously.
Fluency in English and Putonghua, with the ability to read and write Traditional or Simplified Chinese.
Experience managing the Greater China market and a willingness to travel frequently.
The ability to thrive in a multi-lingual and multi-cultural professional environment.

Nice-to-haves

Experience managing marketing activities for channel partners and resellers.
Prior experience overseeing marketing programs in Southeast Asian or Indian markets.
Advanced skills in planning and executing large-scale events and projects.

Benefits

We offer a dynamic, fast-paced work environment where you will have the autonomy to shape marketing strategies and contribute to our company's significant growth.

Minitab

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Area Marketing Manager at Minitab