App Store Optimization Specialist
Remote
Full Time
#Marketing
#Growth
#Mobile
#Optimization
#Keyword Research
#A B Testing
#Data Analysis
#SEO
#Project Management
#Analytics
#Reporting
#Copywriting
We are VEED, the all-in-one online video platform that lets anyone go from recording to sharing without complex tools or multiple subscriptions. Backed by Sequoia and serving millions of users, our 180-person team continues to scale rapidly, and our 30-person Growth group now needs an ASO Specialist to expand our mobile reach.
Responsibilities
- Research, build, and roll out ASO strategies that lift app visibility and conversion rates across every relevant store.
- Run keyword research, refine metadata, and perform competitive analysis to keep our listings ahead of policy and ranking shifts.
- Track rankings and performance metrics with analytics tools, spotting trends and opportunities for improvement.
- Design and execute A/B tests and experiments, then turn the results into clear, data-backed next steps.
- Build reporting frameworks that measure ASO impact on user acquisition and overall business performance.
- Own in-app events and Custom Product Pages, from briefing and copywriting through to cross-team delivery.
- Partner with SEO, Growth, Marketing, Data, and Product teams to align ASO work with company goals.
- Contribute keyword insights and SEO support to wider growth projects when needed.
- Explore AI-driven tactics that can boost discoverability, engagement, and conversion from view to install.
Must-haves
- Senior-level expertise in App Store Optimization, including deep knowledge of store algorithms, analytics platforms, and proven ranking tactics.
- Strong command of reporting and data-visualization tools for handling large data sets.
- Logical problem-solving approach with the ability to break complex issues into actionable parts.
- Numbers-driven mindset that converts insights into marketing actions and influences business decisions.
- Excellent communication skills that translate technical metrics into simple, compelling stories.
- Fluency in English.
Nice-to-haves
- Passion for Apple products and the iOS ecosystem.
- Existing industry connections that surface emerging ASO trends early.
Benefits
- Flexible working hours that support work-life balance.
- Fully remote culture with the freedom to work from home, a café, or anywhere in the Philippines.
- Monthly subsidy you can direct toward co-working space, equipment, childcare, or other personal priorities.
- Unlimited paid time off.
- Home-office IT setup including laptop, monitor, headset, and peripherals.
- Confidential mental-health support through our partnership with Spill.
VEED.IO
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