Analyst, Digital Marketing at Grayscale Investments

At Grayscale, we have spent more than ten years leading the way as a crypto-focused asset manager. We pioneered the model that allows investors to gain exposure to cryptocurrencies through traditional securities, and we take great pride in our deep expertise. Whether working with individual investors or large institutions, we help our clients navigate the complexities of this asset class as they build their portfolios. We are a team that values innovation and precision, and we are looking for someone who shares our passion for the future of finance.

The opportunity

We are looking for a Digital Marketing Analyst to join our team on a full-time, on-site basis in the United States. This role is perfect for a junior professional who is eager to dive into the world of crypto and finance. You will play a key part in executing our digital campaigns across email, web, and paid advertising channels. It is a hands-on position that offers a unique chance to sharpen your skills at a rapidly growing company while contributing to the way we connect with our audience.

A day in the life

• You will assist in the execution of digital marketing initiatives, focusing on email outreach, Google Ads, and search engine optimization.
• You will keep a close eye on campaign performance by using tools like Google Analytics and Microsoft Clarity to track our progress.
• You will collaborate with our team to identify actionable trends, update our web content, and optimize the overall user experience for our visitors.

Who you are

To succeed in this role, you should have a bachelor's degree in marketing or a related field, along with one to three years of professional experience. We are looking for someone who is detail-oriented, creative, and ready to learn new techniques in a fast-paced environment. You should be comfortable communicating with the team and have a solid grasp of digital marketing principles.

Key qualifications include:

• Experience with email marketing platforms like HubSpot.
• Familiarity with analytics tools such as Google Analytics 4, Looker Studio, and Tableau.
• A strong command of the English language.
• A genuine passion for crypto, blockchain, and finance is considered a significant plus.
• Prior knowledge of Google Ads and campaign setup is also highly valued.

Why you'll love it here

We are committed to building a team that reflects the diversity of the world around us. We are an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. You will find yourself in a collaborative environment where your contributions are recognized and your professional growth is a priority.