Advertising Planning Manager at Rockstar Games

At Rockstar Games, we pride ourselves on crafting world-class entertainment experiences. Joining our team means contributing to some of the most ambitious and creatively rewarding projects in the industry. We offer an inclusive and dedicated environment where you can learn alongside some of the most talented professionals in the field. Our London studio is currently seeking an Advertising Planning Manager to join our transatlantic team. This is a full-time, permanent, and on-site role based in the heart of London, where you will focus on data governance and taxonomy for our global paid media efforts.

Key outcomes

• Oversee the planning, coordination, execution, and reporting of all international paid media initiatives.
• Collaborate with internal marketing, development, design, and technology teams, as well as global agencies, to manage media across diverse advertising channels.
• Maintain consistent and accurate taxonomy across all media campaigns.
• Manage advertising platforms, including DSPs and social media tools.
• Handle CDP and PII management, including segmentation, activation, and tracking.
• Implement marketing technology to enrich paid media performance.
• Ensure data compliance and health across central and territory-specific agencies.
• Support the development and maintenance of Rockstar owned and licensed technologies.

Requirements

• A bachelor’s degree in Marketing, Technology, Media, or a related field.
• At least two years of experience in data governance, digital marketing, or project management.
• A genuine passion for and knowledge of Rockstar Games titles.
• Exceptional communication, organizational, and prioritization abilities.
• Familiarity with digital media technologies, including analytical tools and workflow management systems.
• The ability to thrive in a fast-paced environment while managing large workloads and tight deadlines.
• A detail-oriented mindset with strong time management skills.
• A solid understanding of the current social media landscape.
• The ability to work effectively both within a team and independently.

Preferred qualifications

• Proficiency in tools such as Monday, Datorama, Treasure Data, Google DCM, Salesforce, and Tableau.
• Experience with SQL.
• Advanced skills in Excel and PowerPoint.

How to apply

If you are interested in this position, please submit your CV and a cover letter that highlights how your experience aligns with our requirements. Should your profile match our needs, a member of our recruiting team will contact you to discuss the next steps in our process. We are committed to equal opportunity and encourage applications from all qualified candidates. If you require any reasonable accommodations during the recruitment process, please reach out to our Human Resources Department for assistance.