Coupa

Account Based Marketing Manager

Remote

Full Time

#Marketing

#B2B

#ABM

#6Sense

#Marketo

#Salesforce

#Demand Generation

#Campaign Management

#Data Analysis

Coupa is looking for a Account Based Marketing Manager

Full Time Senior Remote Marketing B2B ABM 6Sense Marketo Salesforce Demand Generation Campaign Management Data Analysis English Remote work

We're looking for a Senior Account Based Marketing Manager to lead targeted, data-driven campaigns that help enterprise buyers discover the value of Coupa's AI-powered spend management platform.

Responsibilities

Design and run tiered ABM programs (1:1, 1:few, 1:many) across North America, blending personalized outreach with scalable automation.
Review 6sense intent and engagement signals to spot active accounts, prioritize outreach, and align follow-up with the sales team.
Create account-specific journeys that match messaging, content, and channels to the right personas and buying committees.
Build, launch, and manage campaigns in Folloze, Marketo, and Salesforce that move target accounts through each stage of the funnel.
Work side-by-side with Account Executives and Account Development Representatives to keep execution tight and sales alignment strong.
Track campaign results, surface insights, and refine tactics to lift conversion rates and pipeline contribution.

Must-haves

3–5+ years of B2B marketing experience with a clear track record in ABM, demand generation, and performance reporting.
Hands-on success running multi-tiered ABM programs that have driven measurable pipeline and revenue growth.
Practical expertise with 6sense, Folloze, Marketo, Salesforce, and related campaign tools.
Clear grasp of the enterprise buying process and how to engage multiple stakeholders within a single account.
Strong analytical skills to interpret campaign data, draw actionable conclusions, and present concise performance updates.
Proven ability to collaborate closely with sales teams, manage projects end-to-end, and communicate effectively.
Fluency in English.

Benefits

Fully remote work arrangement.

Coupa

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Account Based Marketing Manager at Coupa