Account Based Marketing Manager at Coupa

Coupa logo
Coupa

Account Based Marketing Manager

Remote

Full Time

#Marketing

#B2B

#ABM

#6Sense

#Marketo

#Salesforce

#Demand Generation

#Campaign Management

#Data Analysis

Coupa is looking for a Account Based Marketing Manager

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We're looking for a Senior Account Based Marketing Manager to lead targeted, data-driven campaigns that help enterprise buyers discover the value of Coupa's AI-powered spend management platform.

Responsibilities

  • Design and run tiered ABM programs (1:1, 1:few, 1:many) across North America, blending personalized outreach with scalable automation.
  • Review 6sense intent and engagement signals to spot active accounts, prioritize outreach, and align follow-up with the sales team.
  • Create account-specific journeys that match messaging, content, and channels to the right personas and buying committees.
  • Build, launch, and manage campaigns in Folloze, Marketo, and Salesforce that move target accounts through each stage of the funnel.
  • Work side-by-side with Account Executives and Account Development Representatives to keep execution tight and sales alignment strong.
  • Track campaign results, surface insights, and refine tactics to lift conversion rates and pipeline contribution.

Must-haves

  • 3–5+ years of B2B marketing experience with a clear track record in ABM, demand generation, and performance reporting.
  • Hands-on success running multi-tiered ABM programs that have driven measurable pipeline and revenue growth.
  • Practical expertise with 6sense, Folloze, Marketo, Salesforce, and related campaign tools.
  • Clear grasp of the enterprise buying process and how to engage multiple stakeholders within a single account.
  • Strong analytical skills to interpret campaign data, draw actionable conclusions, and present concise performance updates.
  • Proven ability to collaborate closely with sales teams, manage projects end-to-end, and communicate effectively.
  • Fluency in English.

Benefits

  • Fully remote work arrangement.
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