Account Based Marketing Manager at Relay

Relay is a cloud-based technology platform dedicated to transforming operations for frontline teams. By providing modern tools that deliver actionable, real-time data, we help our clients improve communication, safety, and productivity. Over the past five years, we have seen tremendous growth as a B2B company, and we are now expanding our marketing team based in Raleigh, North Carolina. We are looking for a strategic and results-oriented Account Based Marketing Manager to build and lead our ABM program from the ground up. In this role, you will define our strategy and execute campaigns that drive velocity within key industrial and commercial segments. You will act as a founding member of this function, partnering directly with our sales team to expand our footprint and set the standard for our marketing motions.

Key outcomes

• Develop and manage the playbook for Tier 1 and Tier 2 account motions, creating scalable templates and best practices.
• Partner closely with Account-Based Sellers by participating in pipeline reviews and territory planning to provide high-impact, deal-specific marketing support.
• Orchestrate cross-functional collaboration across Sales, Product, Customer Success, and RevOps to ensure marketing efforts align with active deal cycles.
• Act as the voice of the market by gathering segment-specific insights, pain points, and success stories to inform our content and growth strategies.
• Operationalize a referral-driven flywheel motion by identifying customer champions and leveraging their success to secure regional and logo dominance.
• Utilize data to track campaign effectiveness, ensuring that all marketing touchpoints are attributed to pipeline influence and deal acceleration.

Requirements

• 3 to 5 years of experience in ABM, field marketing, or sales acceleration, with a proven track record of working closely with sales teams to close complex B2B deals.
• Proficiency with CRM systems, specifically HubSpot, and experience leveraging intent data from ABM platforms like AdRoll or Demandbase.
• An entrepreneurial mindset with the ability to thrive in ambiguous, fast-paced environments.
• Exceptional communication and presentation skills, with the ability to articulate complex strategies to leadership and sales stakeholders.
• A Bachelor's degree or equivalent professional experience.
• Willingness to travel approximately 25% of the time within North America and Latin America.
• Fluency in English.

Compensation

We offer a robust benefits package designed to support your health, professional development, and long-term financial security. Our offerings include:

• Comprehensive medical, dental, and vision insurance, with 100% of premiums paid for you and your dependents.
• Life insurance and long-term or short-term disability coverage.
• A 401k savings plan featuring a company match.
• Generous paid time off and paid parental leave, including a baby cash reward.
• Access to wellness programs, including a world-class onsite fitness center with instructor-led classes and outdoor sports amenities.
• A hybrid work environment, with a requirement to work from our Raleigh office on Mondays, Wednesdays, and Fridays.

How to apply

If you are a strategic thinker who is ready to build a high-impact marketing engine, we invite you to apply through our careers page. We look forward to reviewing your application and learning more about your experience.