Account-Based Marketing Manager
100k - 124k USD
Hybrid
Full Time
#Marketing
#Ecommerce
#SaaS
#Sales
#Creative
#Analytical Skills
About the role:
What you’ll be doing:
We are seeking an innovative and results-driven Account-Based Marketing (ABM) Manager to drive 1:1 marketing efforts for our most strategic accounts. In this role, you will collaborate closely with our sales team to design and execute personalized marketing strategies that bring top eCommerce brands into the Forter family. You’ll also play a critical role in driving cross-sell and upsell initiatives for existing customers.
This role offers the unique opportunity to join a fabulous team of ABX managers, working collaboratively to develop innovative account-based experiences that deliver measurable impact. Together, you’ll bring creative ideas to life and share best practices impacting ABX accounts and more.
The ideal candidate has exceptional relationship-building skills, a knack for creative problem-solving, and a passion for aligning marketing and sales to drive business outcomes. Prior experience in sales, business development (SDR/BDR), or customer success is strongly preferred.
What you’ll need:
- 1:1 Account-Based Marketing Strategy: Develop and execute tailored marketing campaigns and initiatives for target accounts, focusing on both new business acquisition and account expansion opportunities.
- Sales Partnership: Collaborate with account executives to align marketing strategies with sales goals, co-developing approaches that resonate with specific stakeholders at top-tier/Fortune 500 brands.
- Cross-Sell/Upsell: Identify and capitalize on cross-sell and upsell opportunities within identified existing accounts and partner with sales in creating campaigns that showcase the value of expanding their partnership with Forter.
- Creative Campaign Development: Leverage your creativity in partnering with the broader marketing team (events, design and content teams) to create engaging and innovative marketing programs, including bespoke events, personalized content, and digital experiences, to capture attention and drive engagement.
- Collaboration with ABX Team: Work alongside a supportive and dynamic team of ABX managers to brainstorm, share insights, and elevate Forter’s overall account-based marketing strategy.
- Stakeholder Relationship Building: Build strong relationships with key internal and external stakeholders across marketing and product, while acting as a trusted partner to sales teams.
- Performance Measurement: Track, analyze, and report on campaign performance, using insights to optimize and improve results continuously.
- Market Insights: Stay up-to-date on industry trends, competitive activity, and customer needs to inform marketing strategies and ensure Forter remains a leader in the space.
What We’re Looking For:
- Experience: 5+ years in marketing, sales, or customer-facing roles such as ABM, SDR/BDR, sales, or customer success.
- Relationship Building: Exceptional interpersonal skills, with a proven ability to build trust and rapport with cross-functional teams, prospects, and customers.
- Organization: Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Creativity: A creative thinker with a track record of developing unique and impactful marketing programs.
- Collaboration: Strong team player with a collaborative mindset and a natural ability to align sales and marketing efforts.
- Analytical Skills: Comfortable using data to measure success, report on ROI, and inform strategic decisions.
- Tech Savvy: Familiarity with marketing automation tools, CRM platforms (e.g., Salesforce), and ABM tools (e.g. 6sense, Ceros, PathFactory, Miro) is a plus.
- Industry Knowledge: Knowledge of eCommerce, SaaS, or fraud prevention industries is a bonus.
About us:
Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction.
The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve. Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact.
Trust is backed by data – Forter is a recipient of over 10 workplace and innovation awards, including:
- Great Place to Work Certification (2021, 2022, 2023)
- Fortune’s Best Workplaces in NYC (2022, 2023 and 2024)
- Forbes Cloud 100 (2021, 2022, 2023 and 2024)
- #3 on Fast Company’s list of “Most Innovative Finance Companies” (2022)
- Anti-Fraud Solution of the Year at the Payments Awards (2024)
- SAP Pinnacle Awards “New Partner Application Award” (2023)
- Fintech Breakthrough Awards – Best Fraud Prevention Platform (2023)
Life as a Forterian:
We are a team of over 500 Forterians spread across 3 different continents. Since 2013, we've raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We're on a mission to bring trust to global digital commerce so that companies like Nordstrom, Priceline, Instacart and ASOS can block fraud, drive revenue and improve customer experience.
At Forter, we believe unique people create unique ideas, and valuable experience comes in many forms. So, even if your background doesn't match everything we have listed in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us. By welcoming different perspectives, we grow together as humans and as a company.
Forter is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.
If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.Benefits:
- Competitive salary
- Restricted Stock Units (RSUs)
- Matching 401K Plan
- Comprehensive and generous health insurance, including vision and dental coverage
- Home office allowance
- Generous PTO policy
- Half day Fridays
At Forter, we have embraced a hybrid work model that combines the benefits of in-office collaboration with the flexibility of remote work. As part of this exciting approach, Team members are invited to work from the office at least 2 days per week. Within these two days, we encourage employees to join each week, for a department Team Day and for a Hub Day within each office. Your recruiter will share the specifics of these days.
Our hope is that a balance of in-person collaboration will aid massively in employee professional growth, development and relationship-building.
*Forter does not accept agency resumes. Please do not forward resumes to Forter (or any related) jobs alias or directly to any Forter employees. Forter will not be responsible for any fees related to unsolicited resumes.
Salary Range: $$100,491.00- $124,000 annually + bonus + equity + benefits
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, and skill level.
