Account Based Marketing Manager
90k - 110k USD
Hybrid
Full Time
#Marketing
#Strategy
#Project Management
#Salesforce
Who we are:
For over 20 years, Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving, surveillance, eDiscovery, and analytics solutions. We securely capture and preserve the communications data of the world’s most highly regulated firms, giving them greater visibility and control over their information and ensuring compliance with stringent regulations.
Though we offer competitive compensation and benefits and all the other perks one would expect from an established company, we are not your typical technology company. Global Relay is a career-building company. A place for big ideas. New challenges. Groundbreaking innovation. It’s a place where you can genuinely make an impact – and be recognized for it.
We believe great businesses thrive on diversity, inclusion, and the contributions of all employees. To that end, we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other, completely free of barriers.
We encourage you to apply if your qualifications and experience are a good fit for any of our openings.
Your role:
Global Relay are looking for a capable and strategic problem solver who has the passion and enthusiasm for the marketing field and knowledge of how to approach Account Based Marketing (ABM) You will understand how ABM fits into a wider marketing / sales ecosystem and have the track record to help bring highly targeted, effective programs alive across our solutions portfolio. The successful candidate will take the executional lead on ABM activities, working collaboratively with the wider ABM team, with support from the Senior ABM manager and wider marketing team.
A good knowledge of general marketing practices including planning, messaging development, creative, execution and ROI tracking will be key to this role. The right candidate will have experience working with Sales to achieve an effective approach for each account or group of accounts.
Your responsibilities:
- Execute and optimize data-driven ABM strategy & programmes to achieve sales goals
- Collaborate with leadership team and other senior stakeholders to select key accounts
- Partner closely with sales teams to ensure strong marketing and sales alignment
- Deliver account research and analysis to drive ABM strategies
- Develop and deploy multi-channel ABM campaigns, including supporting creation of strategy, messaging, aligning internal teams and project managing execution
- Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
- Provide ongoing reporting, campaign insights and pacing towards goals to stakeholders
- Partner with Campaign Managers, Field Marketers, Strategic Sales and BDRs to build strategic account motions
- Work closely with marketing ops to support high-performance ABM marketing tools and integrations
About you:
- 2+ years experience specifically in ABM
- Highly organized and efficient with the ability to develop and execute against an evolving plan
- Team player that is able to work both collaboratively and autonomously within the Digital Team
- Strong project management, time management, prioritization and organizational skills
- Experience managing and prioritizing multiple projects simultaneously
- Demonstrated ability to achieve results working cross-functionally with sales, marketing and product teams
- Proactive self-starter, demonstrating high initiative and critical thinking
- Proven ability to think strategically, with exceptional attention to detail in execution
- Experience using ABM technology such as intent solutions advantageous, ideally Demandbase but open to experience in other platforms
- Support the ongoing development of Ideal Customer Profiles
- Support the ongoing development of key account lists
- Management of day to day running of ABM programmes
- Experience using ABM software advantageous (Demandbase & Uberflip preferred but all platform experience advantageous)
- Experience using marketing automation software (Salesforce Marketing Cloud preferred)
- Experience working within CRM & Sales software (Salesforce)
- Experience with multi-touch attribution reporting
Compensation:
Global Relay advertises the pay range for this role in compliance with applicable pay transparency laws. Individual pay rates are determined by evaluating factors such as expertise, skills, education, and professional background.
The range below reflects the expected annual base salary, which is only one element of our comprehensive total rewards package designed to reflect our company pay philosophy, culture and values. We aim to foster an inspiring work environment and support employees' work-life rhythms. We provide a comprehensive health benefits program, including extended health coverage, short-term and long-term disability insurance, and a health spending account. Employees receive annual allotted vacation days, which increase based on tenure. Other benefits include paid sick days, maternity/parental leave enhanced program, commuter benefits, corporate bonuses, and a 401(k) retirement plan with company contribution matching.
For employees based at our New York office, we provide additional perks and amenities to enhance your work experience including a subsidized meal program, courtesy of our in-house culinary team!
What you can expect:
At Global Relay, there’s no ceiling to what you can achieve. It’s the land of opportunity for the energetic, the intelligent, the driven. You’ll receive the mentoring, coaching, and support you need to reach your career goals. You’ll be part of a culture that breeds creativity and rewards perseverance and hard work. And you’ll be working alongside smart, talented individuals from diverse backgrounds, with complementary knowledge and skills.
Global Relay is an equal-opportunity employer committed to diversity, equity, and inclusion.
We seek to ensure reasonable adjustments, accommodations, and personal time are tailored to meet the unique needs of every individual.
We understand flexible work arrangements are important, and we encourage that in our work culture. Whether it’s flexibility around work hours, workstyle, or lifestyle, we want to ensure our employees have a healthy work/life balance. We support and value a hybrid work model that blends collaboration with the team in the office and focus time from the comfort of your home.
To learn more about our business, culture, and community involvement, visit www.globalrelay.com.
